I see this rich person in the Eid. He was holding a Nikon DSLR camera with a £6,000 Nikkor Lenz.
I guess few people are enough rich in this era of recession that money doesn't matter for them!
Money Money Money

This Nikkor Lenz is the most expensive camera lens which has the (Nano Crystal) coating and meniscus protective glass elements to reduce flare and ghost effects. Also it has the Vibration Reduction (VR-II) function. Incredibly fast f/2.8 super telephoto combined with Nikon’s VR image stabilization and Nano Crystal Coat delivers exceptional speed and optical performance.