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06-JUN-2009 kombizz

Cheers all

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When I was in Iran I used to I drink the best of German Premium Malt Beer (Maul shaeer) every day. Now I have to get rid of my beer belly by going to gym.
Maul shaeer is a non-alcoholic beer that you can find it in Iran everywhere.
In 2008 non-alcoholic beer continued its impressive performance with double-digit growth rates in both value and volume terms. Behnoush Iran Co dominates legal beer sales in Iran

Non-alcoholic beer is highly developed and established in Iran. It benefits from the very active performance of Behnoush Iran Co, a local manufacturer holding the majority of volume sales of non-alcoholic beer. Although young Iranians are the company’s main target group it also tries to tap into other demographics by promoting non-alcoholic beer and malt drinks as good beverages for pregnant women. The company’s new flavours and packaging focus strongly on exporting its Behnoush brand to neighbouring countries. Moreover, Behnoush Iran Co introduced its new low-calorie non-alcoholic beer, Delster Diet, in 2008.
Non-alcoholic beer is expected to see an impressive performance by more than doubling its total volume sales between 2008 and 2013. More young adults in Iran will be switching to non-alcoholic beer following widespread media coverage regarding its health benefits, which will occupy a significant position in most major players’ promotional activities. A number of international beverage companies, as well as some private Iranian soft drinks companies, have expressed interest in producing non-alcoholic beer on the assumption that it could become an alternative to standard carbonated soft drinks.


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Lee G06-Nov-2009 05:21
Interesting information. It would be nice to find and try this!
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