Since the 14th century, Via Tornabuoni has housed beautiful, stately palaces of noble Florentine families such as Antinori and Strozzi and now you will find boutiques for Gucci, Prada, Pucci, Cartier and Bulgari (to name a few.) This area is growing and expanding, including Via della Vigna Nuova where you can find shops for Etrň, Lacoste and Monteblanc and Via del Parione where you will find lots of specialty stores, ateliers and workshops.Even if your wallet doesn’t stretch that far...you can always let your imagination wander the streets and admire the colors, the designs and the fashion.