An intruder in the World of Carlsberg.
Beer in Denmark is dominated by Carlsberg and Tuborg. Since Tuborg was acquired by Carlsberg in 1970 this has left a near monopoly for Carlsberg. A number of regional breweries however managed to survive, and most of them merged to Royal Unibrew in 2005. Also in recent years a large number of micro breweries have appeared.Danish industrialist J. C. Jacobsen revolutionized the world of brewing when his brewery, Carlsberg, bred a pure strain of lager yeast, Saccharomyces carlsbergensis. This enabled the breweries to achieve a large and consistent output, and lager has been the most popular style of beer in Denmark since Carlsberg started selling it in 1847.Smaller breweries in Denmark suffered greatly under the Carlsberg market dominance, especially during the middle of the 20th century, and this led to a large reduction in available beer quality and styles. In recent years the interest in higher quality beer has risen sharply, and the Danish beer landscape is now dotted with several small breweries and brewpubs, producing a wide range of beers.