Augustinergasse is probably 'the' Zurich 'must-see' for many (most?) visitors. Ir's prettily-painted oriel windows, its Swiss flags (when they are hung out), its shop frontages...yes, it's very photogenic.
It's also very, very well-restored of course. It's not immediately obvious that this is in fact a very ancient street, one of Zurich's medieval alleyways which...during the 1600s...became home to many wealthy citizens. It seems that they (as is so often the way) made sure they fully demonstrated their wealth and power by decorating the frontages of their houses with twiddles and twirls and...most especially....oriel windows (Zurich has a lot of them...).