A recent but already very popular tourist attraction is the London Eye, a giant observation wheel located in the Jubilee Gardens on the South Bank. The 135 meter (443ft) tall structure was built as part of London's millennium celebrations.
The structure was designed by the architectural team of David Marks and Julia Barfield, husband and wife.They submitted their idea for a large observation wheel as part of a competition to design a landmark for the new millennium.None of the entrants won the competition, but the couple pressed on and eventually got the backing of British Airways, who sponsored the project.