This is one of my favorite Iris-esque images. I somehow said the word "Oy" out loud before I even saw your headline. It is a perfect match of title and image. The advertisement is intimidating. The guy slumping in his seat looks exhausted. The man holding his head in his hand is certainly saying "Oy" to himself at this moment. It is an image reminiscent of the social commentary of Robert Frank, and that is high praise.