I made this image from the back of a moving rickshaw, instinctively responding to a splash of vibrant yellow amid the faded browns and grays of an ancient city. Later, as I studied the image, I noticed that I had included a man in a scarf standing diagonally below the sign. His head tilts to the right, almost as if he is pondering a message emanating from the sign that soars above him. I don’t read Hindi, but I assume the man in the poster is a spiritual person, given the beard, hairstyle, and none too subtle pink halo around his head. Red and yellow are primary colors and in this case they dominate the jumbled Varanasi street scene. The image tells us that there are many ways to sell spirituality. Some succeed. Others do not. Will the man at lower right get the message the poster is sending his way? I leave such questions and answers to my viewers.