Bombay Sapphire is a brand of gin distributed by Bacardi, launched in 1987, having been named via a competitive process whereby a number of leading Madison Avenue agencies were played off against each other. Bombay Sapphire is marketed in a flat-sided, sapphire-coloured bottle that bears a likeness of Queen Victoria on the label.
The name hints at the origins of gin's popularity in the British Raj. During their administration, the British took quinine in the form of tonic water to protect against malaria. This was mixed with gin in order to make a more pleasing and sociable drink of this medical necessity.