Ron Jons Surf Shop is a famous landmark in Cocoa Beach, Florida. Although it originated on Long Beach Island, New Jersey, the Cocoa Beach store is by far the largest and is home to the Ron Jons corporate headquarters. There are five stores, three of which are in Florida. The other two being in New Jersey and California. Contrary to popular belief, Ron Jons does NOT have a store in Australia, but they do sell 'Ron Jons Surf Shop, Australia' shirts.
Update (July 2004): The building has been completely repainted. It is now has a gold/yellow theme. The neons appear to have been changed as well. Though I don't travel down that way at night (it being 30 miles from my house and out of the way), I may have to go down there and get some shots of the new look.