Tourism has a long tradition in the Gamsstadt, as the time-honoured Gasthof Goldener Greif (now Hotel Goldener Greif), which was first mentioned in 1270, shows. Where it now says 'Hotel' was actually the stables. People came with their carriages and stayed in the same house as their animals. Another special feature: food used to be stored under the gate at the very top under the gable. Liquor, wine and beer were in the cellar, but food had to be brought under the roof. It was dry there and the wind could whistle through the shingles. The food was pulled up over a beam. If you look closely, you can still see gates and beams in many historic townhouses in Kitzbühel's old town today. Today, Kitzbühel is admittedly more known for its sophisticated flair, but it is exciting to see where the origins lie.