Jack Rabbit Trading Post - a sales gimmick to get folks to stop as they travelled along Rte 66.
Seems to have worked.

(Opened in 1949, tourists on Route 66 have been drawn to stop and see what "HERE IT IS" was all about. The marketing campaign placed mileage signs along the highway counting down the distance to the gift shop and its oversized jackrabbit.

The historic Jack Rabbit sign has the original boards that were put there in 1949. It has been repainted many times since the beginning. The most work has been on the underneath to reinforce those original boards.

Today, the Jack Rabbit Trading Post is "Still Hoppin on Route 66" and remains a popular stop with Route 66 travelers. This "must see" attraction is lovingly owned and maintained by Cindy and Tony Jaquez. The Trading Post is located at 3386 U.S. Route 66, about 5 miles west of Joseph City.)

Thanks David for triggering an 8-year-old memory.