These long stemmed flowers and tall plant are beautiful additions to a yard, and make excellent ground cover too. I photographed this the other day, and went to look at it again yesterday. The pink highlights were gone and the flower is now all white. I got it at a good time!
About them, the 'Better Homes and Gardens' website has this to say:
"Grown as much for its silver-gray foliage as for its neon-color flowers, campion provides excellent color and contrast in perennial borders and beds. Once the flowers bloom in late spring to early summer, the stems can be cut back and the foliage forms a groundcover for the remainder of the growing season. Campion is also at home in rock gardens, wildflower meadows, and cottage gardens."