Detroit Vs. Everybody
Retail / Merchant
Fed up with the media's continual bashing and lack of cultural recognition for the place that has contributed so much to the world and society,
Tommey Walker originally envisioned a brand that could "rebuild Detroit's image through the restored pride of Detroiters universally," so he founded the company.
A simple concept with a powerful message is all it took for Detroit native Tommey Walker to be the first to inspire his city with the "Vs Everybody" message.
The brand Detroit Vs. Everybody sought to unite the city of Detroit while politely flipping the bird to the rest of the world.