Some places on earth are simply unlike anywhere else. The mere mention of their name is strangely compelling and brings to mind all manner of stunning imagery. St. Moritz is one such place. Not just because this is the place where James Bond dashed down the ski slopes in «The Spy Who Loved Me». For it was here, 1,856 metres above sea level, in the heart of the spectacular Upper Engadin lakes district, that the notion of winter holidays was born and where Olympic Winter Games were held on two occasions. Today, St. Moritz is the number one alpine holiday destination. Its name is a registered trademark and stands for style, elegance and class.