TOURISM IN CUBA IS AN INDUSTRY THAT GENERATES OVER TWO MILLION ARRIVALS PER YEAR, AND IS ONE OF THE MAIN SOURCES OF REVENUE FOR THE ISLAND. WITH ITS FAVORABLE CLIMATE, BEACHES, COLONIAL ARCHITECTURE AND CULTURAL HISTORY, CUBA HAS LONG BEEN AN ATTRACTIVE DESTINATION FOR TOURISTS.

THE CUBAN GOVERNMENT HAS MODERATED ITS NATIONALIZATION POLICIES AND ALLOWED FOR PRIVATE BUSINESS SINCE 2011. IT ALSO PURSUES REVITALIZATION PROGRAMS AIMED AT BOOSTING TOURISM.

THE UNITED STATES REESTABLISHED DIPLOMATIC RELATIONS WITH CUBA IN 2015 AND THE TOURIST INDUSTRY IS EXPECTED TO GREATLY BENEFIT FROM NORMALIZED RELATIONS WITH THE UNITED STATES IN THE NEAR FUTURE.