Chinese New Year usually falls on the second new moon after the Winter Solstice.

This year, the celebrations started on Saturday, January 28th. These celebrations will continue until February 11th. Thus, this is a Winter Holiday celebrating the Chinese preparation for the renewal of upcoming Spring. Chinese New Year is steeped in traditions.

Dressing in fine costumes http://www.123newyear.com/chinese-new-year/costumes.html
is part of this most significant of Chinese celebrations.
Red is an important color.

Year of the Rooster