The Fischmarkt Hamburg-Altona GmbH (FMH) develops and administrates the area of the fishing port in the Altona district of Hamburg. By doing so, it connects integrated services in frozen goods logistics, production and commerce with a well set-up range of real estate. The FMH is a complete subsidiary of the Hamburger Hafen und Logistik Aktiengesellschaft (HHLA) since 1989.Approximately 36,000 tons of fresh fish are transferred yearly on the grounds of the fish market. The market includes 57 fishing and gastronomical businesses with 750 employees and annual sales of 280 million Euros altogether. About 14 percent of Germany’s fresh fish supply is being processed in Hamburg. A huge factor for the residing companies is the metropolitan area Hamburg, which has over 4 million inhabitants and is one of the most affluent economic areas of Germany.The FMH decided to become independent from upstream deliveries in order to maintain a continuous supply of foreign sending shipments for TRADE and for the ultimate consumer. Hamburg-Altona thus is to a lesser extent a mass-market for regular fish but established itself as a trading-place for first-class and upscale products. This specialization goes back far in the FMH’s history and was only discontinuous in the 1920s and 1930s.