When waiting in line to have my purchases rung up at the Tempe, Arizona Costco store I saw this sign boldly displayed on a wall. It was impossible not to see the thing. Shoppers were gazing at it intently. Two women in the neighboring line was talking about it.

The phrase "YOUR NAME HERE" perked me up---the thought of having my name displayed here seemed too good to be true. But being a person who seeks recognition whenever and wherever I can forces me to investigate any opportunity to get positive strokes. What could be better than being known to thousands of Costco shoppers?

I foresee a dramatic boost to my ego.