Caffè Florian, an essential presence under the Procuratie Nuove in St Mark’s Square, is considered the oldest Café in Europe, a symbol of the city of Venice. It was opened on 29th December 1720 by Floriano Francesconi as “Alla Venezia Trionfante” (To the Triumphant Venice), although the clientele subsequently renamed it “Caffè Florian” in honour of its owner.Besides being the most famous coffeehouse, Caffè Florian was the only meeting place of the time that admitted women, which explains why Casanova chose it as his “hunting ground” in his continuing quest for female company.
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