Ruriberto’s Taco Shop stands just across from the street from Belmont Park’s historic roller coaster. Its facade is awash in primary colors, and studded with tiny lights that set it ablaze when darkness falls. I composed this image by moving in on it from below with a 24mm wideangle lens. This image provides a study in deliberately clashing colors. At the base of this photo is a well-worn red umbrella, pointing upwards to the yellow sign just behind it. The taco shop sign sits just above it, featuring shingles and a red logo. The green and blue second story, offering a oversized mythological cup of refreshment, adds a touch of whimsy. The pair of windows within the structure appears as a pair of eyes, one open, and the other draped shut. The building seems to be winking at us. The deep blue sky in the upper right hand corner becomes an extension of the blue painted edge of the structure. This building is designed as an advertisement for itself, and my close-up study confirms its purpose