Orvis is a family-owned retail and mail-order business specializing in high-end fly fishing, hunting and sporting goods. Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States.

Characterized by the leading fly-fishing trade journal as an "800-pound gorilla" in the fly-fishing industry, Orvis is recognized for its "unparalleled influence on the sport"[1] and outstanding customer service. The company has changed hands only twice and has had only five CEOs in its history.