Primary colors – reds, blues, and yellows – are prevalent throughout South America. I was able to put all of them to work for me in this image, which I made through a bus window as were traveling through the outskirts of Sucre on our way to the market town of Tarabuco. The traffic was heavy, and we stopped for about a minute, directly behind a parked yellow and blue bus. A red and yellow vintage Coca-Cola sign covers the wall next to it – promoting the soft drink as “the bottle of Bolivians.” To complete my image, I wished that a colorfully dressed pedestrian would walk between the bus and the sign. My wish was instantly granted when a young man appeared, wearing a red and blue warm-up suit. I made as many images as I could as he walked past me along a narrow sidewalk. I selected this image as my most effective interpretation of this scene. It makes use of all three primary colors in a very human way, expressing an important aspect of Bolivian culture.