The targa topped 308 GTS was introduced in 1977 and was made famous on the television series Magnum, P.I.
The Pininfarina-styled 308 GTB was introduced at the Paris Motor Show in 1975 as a supplement to the Bertone-shaped Dino 308 GT4 and a replacement for the Dino 246. It was designed by Leonardo Fioravanti who had been responsible for some of Ferrari's most celebrated shapes to date such as the Daytona, the Dino and the Berlinetta Boxer. The GTB/GTS was a 2-seater with sweeping curves and aggressive lines, and has become the most recognized and iconic Ferrari road car.