I think they are now priced at just 54K to 68K. Got rave reviews in the auto mag I was reading at the dentist office. There will always be insecure people who need to have status & impress with BMW or MB and wouldn't even consider looking and test driving an Equus. Their loss!
The $100K Hyundai Equus made its US debut at Pebble Beach's Concours d'Elegance in August, 2009. It is an uncompromising high end luxury sedan comparable or superior to Mercedes S550, BMW 750, Lexus LS460, Infiniti M45, etc in every measurable specification (performance, efficiency, handling, reduction of road and wind noise, etc) and its quality of fit and finish impressed all in attendance.