Hold the transfer by the edges so it doesn't slide around. Using your burnishing tool, first gently rub over the plastic carrier film. This will hold the transfer in place. DO NOT start by rubbing down one letter at a time. This will make the carrier film buckle and the letters will move out of alignment. Once you have gently rubbed over the entire transfer start at one end and apply a little more pressure over each letter. It is okay if you rub beyond the edges.