Ten years after the original M.I.L.K. Competition a brand new competition was launched in August 2008. Fresh 'M.I.L.K.' was a US$125,000 online competition that challenged photographers to capture spontaneous and emotive moments shared between friends, families and lovers around the world. After receiving nearly 35,000 entries from photographers in 112 countries, 150 extraordinary images from around the world, again chosen by Elliott Erwitt, continue to celebrate our moments of intimacy, laughter and kinship.

Friendship, Family, Love & Laughter was published in November 2009. The book includes the 150 winning images from the Fresh M.I.L.K. competition selected by Elliott Erwitt, and an introduction by M.I.L.K. creator Geoff Blackwell and retails for US $50.00 (or local currency equivalent).

M.I.L.K. is an epic photographic celebration of what it is to be part of a family, share the gift of friendship and more than anything else, to be loved. Inspired by the 1950s landmark photographic exhibition "The Family of Man", M.I.L.K. began as a worldwide search to develop a collection of extraordinary and geographically diverse images portraying humanity’s "Moments of Intimacy, Laughter and Kinship" (M.I.L.K.). This search took the form of a global photographic competition in 1999. It was not only the richest in photographic history, but also one of the most significant, drawing participation from 17,000 professional and amateur photographers in 164 countries. In total, over 40,000 images were received by M.I.L.K., including entries from at least four Pulitzer Prize winners.