The most surprising thing I encountered in the review at https://theceoviews.com/soft2bet-a-smarter-way-to-scale-in-igaming/ was how much emphasis Soft2Bet places on the operational and technical layers—things like co-developing with startup partners, providing analytics dashboards, and real-time UX optimisation. In many articles I’ve read, the focus tends to be on game content or marketing; here, it’s about building the business behind the game. That deeper view into the mechanics of scaling made the review stand out for me.