Cork Distilleries Co. Whiskey was first produced by the company two years after its being started in 1877...In 1882, the company hired a young Corkman called Paddy Flaherty as salesman. Flaherty travelled the pubs of Cork, buying drinks for the customers. His sales techniques were so good that his name became synonymous with the whiskey both in Ireland and abroad. In 1912, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. Source: Wikipedia (paraphrased)