I applied the Topaz Adjust simplifier preset followed by Virtual Photographer Halo preset.
Masked the layer to create a brushed border, revealing a background color to match the light tones in the image bottle label.
Created a texture on a new layer set to soft light blending mode.

forum discussion: http://forums.dpreview.com/forums/read.asp?forum=1006&message=31409042

original image by Ray: