In September 2010, a singular full-web page interactive TippEx promoting campaign was launched on YouTube, where the entire watch web page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is positioned after the video title within the watch page title, whereas before it till then. In Might 2011, YouTube reported on the corporate blog that the location was receiving greater than three billion views per day, and that 48 hours of footage are uploaded every minute. In 2012, YouTube reported that roughly 60 hours of new videos are uploaded to the site each minute, and that around three-quarters of the material comes from outdoors the U.S.

Later, in January 2012, YouTube stated that the determine had elevated to 4 billion movies streamed per day and sixty hours. James Zern, a YouTube software program engineer, revealed in April 2011 that 30 % of movies accounted for ninety nine percent of views on the positioning. Dwell streaming was introduced in April 2011, initially rolled out to select users and later expanded. In March 2012, preview tooltips for the video player's search bar were introduced on the desktop internet front finish, initially accessible on select videos and steadily rolled out. This feature permits the viewer to moreover preview portions of a video by hovering above the search bar with the mouse cursor, whereas only the time stamp was indicated earlier than.

For movies longer than ninety minutes, a magnified portion of the seek bar was additionally displayed since to facilitate positive seeking. In https://newsheralddaily.com/ , YouTube launched a new version of the positioning interface, with the video channels displayed in a central column on the house page, similar to the information feeds of social networking sites. In October 2010, Hurley introduced that he could be stepping down as the chief government officer of YouTube to take an advisory function, with Salar Kamangar taking over as the head of the company. In June 2011, YouTube started experimenting with reaction buttons, allowing users to react to videos with a large number of expressions, similar to Fb's 2016 reaction buttons, although YouTube eliminated response buttons quickly after.