You cannot ignore such a huge phenomenon that has swept the world in such an emphatic manner. This chapter tells you what this phenomenon is all about, and how marketers can use it to leverage their presence in the online world.
Mingling Business with Social Activities
Facebook (facebook(dot)com/) is the most popular social networking site with a monthly traffic of 135 million. It is the best possible way for marketing today. Facebook was started as a social networking site for college going students to interact socially with each other and share their activities, photos and videos.
Facebook is not only limited to social networking; it has now become the most powerful marketing site as well. It has started mingling business with other social activities very smartly and strategically. Facebook is used for the marketing of various products and companies. Different pages and profiles have been made to promote different companies and personalities.
In order to promote through different pages on Facebook, people make a specific page of their company and put their necessary information there. They use different tactics to make their page more attractive and popular like using an attractive profile picture, continuous updates about the products of the company and by adding new friends and requesting them to like their page. Through this kind of marketing, a person or representation of the company, like a PR man, establishes his own identity, along with company's information in front of the people. They keep on connecting with more and more people so that the social network increases rapidly.
