Providing a few online excerpts from the book as “hooks” will entice people to take the few moments needed to download the book and will also increase the chances they will actually read it after downloading. You may want to also give them the chance to read a few pages before they perform a download, assuming you have the bandwidth required for this sort of activity. Another potential way to keep the relationship going is to have a sign-up page where basic contact information is collected before the download commences. This will give you the chance to follow up on everyone that downloaded the book and perhaps close a sale very quickly, due to the obvious fact of your diligence.
Paid Membership Sites
When you run a paid membership site, one of the things you must do in order to maintain and grow your client base is provide something that makes people feel like that monthly membership fee they pay is worth the cost. As an example, you may include a short weekly or monthly newsletter as one of the perks of being a member of the site. Don’t fill it with mindless fluff that circulates around the Internet constantly. Make the information relevant to your customers, to your product line and most of all worth the time to read about. Use it to talk about upcoming enhancements to favorite products, do a spotlight on one of your customers and the work he or she does.
Along with the newsletter, make sure there is access to online pages that capture the attention of your customers. Perhaps you can arrange for them to download a coupon they can use locally as part of a promotion campaign. You may supply a message board where clients can talk about how they employ the goods or services you sell. The point is to make the membership perks something that people will want to engage in often enough that they want to maintain access to those perks.
