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Sanyo DMX-CA65 Information and Samples
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Press Release

SANYO Introduces World's First*1 Waterproof*2 Digital Movie Camera DMX-CA65

The perfect camera for active lifestyles, allowing pictures and movies-even in water!*3


Tokyo, May 31, 2007---SANYO Electric Co., Ltd., (SANYO), a world leading digital camera manufacturer, introduces a new high quality digital movie camera capable of long recording time, ease-of-use with Web-compatible movies, and waterproof*2 capability - the 'DMX-CA65'. The DMX-CA65 will be on sale from June 15, 2007. SANYO is committed to providing new solutions by openly employing its propriety technologies in creative ways, based on its Brand Vision 'Think GAIA'.

Also, in order to bring the fun of digital movie cameras to the web, SANYO is cooperating and moving forward with four online communities in the Xacti 2.0 project, leading the way with the combination of 'Xacti' and 'Web 2.0'. 'Xacti' is presented as a solution for people wanting to use movies on the web, in such things as making a personal broadcast station on the Web or for movie blogs.

*Please note the contents of this press release, is specific to the model sold in Japan.
SANYO will launch this product in various regions around the world, though the name, model number, specifications, etc. may differ.

Xacti DMX-CA65 Main Features

1. World's first*1 waterproof*2 digital movie camera also capable of recording under water*3

2. Adopts the leading MPEG-4 AVC/H.264 movie format for longer recording time or high quality images

3. Take beautiful, high quality photographs and movies

*1 For on-board equipped optical zoom lens type video cameras (as of May 31, 2007)
*2 IPX5 and IPX8 (JIS Grade 5 and 8 of water resistance qualified)
*3 In water depth up to 1.5 meters, within 60 minute time-frame


Outline

Video camera trends are shifting quickly from traditional recording mediums such as tape-types to DVD and HDD types, or silicon media such as SD cards (semiconductor memory).

In the midst of these shifting trends, SD Memory card type "Silicon movie cameras" such as the Xacti are advantageous in that they are smaller and lighter, as the playback and recording mechanisms and mechanical driving parts are not necessary any longer.
Hereafter, through the expansion of media capacity as well as the progress towards price-reduction, there is an expected expanding trend of "Silicon movie type-cameras", with Japan's domestic market expecting approximately 300,000 camera sales for Fiscal Year 2006, and seeing that number rise to approximately double that amount, with 720,000 cameras forecast to be sold in Fiscal Year 2010 (according to internal market forecasts).

Responding to consumer demand*5, SANYO started selling the DMX-CA6 camera series from August 2006, a camera which introduced a splash-proof design*6 for people with active lifestyles. The CA6 enabled pocket-sized digital movie cameras to go where cameras of that type had not gone before, allowing the camera to be exposed to water drops or spray and take high quality pictures and movies.

The DMX-CA65 takes the splash-proof concept to the next level, allowing those with active lifestyles to bring the camera both into and under the water*3 and take high quality pictures and movies.

*4 According to company surveys
*5 For JIS IPX4 (previously JIS Grade 4) of water resistance
Detailed Explanation

Main Features

1.World's first*1 waterproof*2 digital movie camera also capable of recording under water*3

Until now, video cameras have required extra care and attention when used near water or on rainy days, from the fear and insecurity of situations which might cause the camera to become wet due to water drops, the camera getting sprayed or splashed, or even worse, full submersion and completely losing the use of the camera.

The DMX-CA65 lays all these fears to rest as it becomes the world's first*1 waterproof*2 pocket-sized movie camera. Without concern for water spray, snowflakes, or water drops, the camera can be close to the action and record the enthusiasm and adventures of people with water-related active lifestyles. The camera can even be used in more unusual situations, such as while submersed to film underwater*3, for example, during marine sports including surfing and snorkeling, or winter sports where there may be water spray, such as skiing or snowboarding.*6


*6 When using in cold or hot and humid environments use caution to prevent fogging and condensation caused by rapid temperature changes

2.Adopts the leading MPEG-4 AVC/H.264 movie format for longer recording time or high quality images

The DMX-CA65 adopts the MPEG-4 AVC/H.264 format, based on ISO global standards. Through effective high-compression utilizing advanced image encoding technology, longer recording time is capable. In comparison with previous traditional MPEG-4 formats, the H.264 format is described as "having higher image quality for the same amount of recording time" and "having longer recording time for the same image quality as traditional the MPEG-4 format". This mode was created for movies, and, depending on the situation, may be adjusted. If using a 4GB SDHC memory card, approximately 5 hours recording time may be taken*7.

Additionally, the MPEG-4 AVC/H.264, because it is a leading format expanding through video-delivery services on the internet that are quickly spreading, the movies taken can be uploaded to blogs with ease. If the camera used is a Xacti, then it will be easy to make the transition from the traditional movie-taking style of keeping movies on the shelf, to the new style of sharing movies with others quickly and easily.

In order to allow easy of use of the movies and pictures taken with the camera on the computer, the camera comes bundled with "Adobe Premier Elements 3.0", software that enables the editing and creation of original DVDs, and "Adobe Photoshop Album SE", enables simple management and viewing of photographs.

*7 In TV-HQ mode.

Regarding the agreement to distribute Adobe's software with the Xacti camera, Garrett J. Ilg, president of Adobe Systems Japan, commented, "Adobe's video editing software, 'Adobe Premiere Elements', through being bundled with SANYO's new Xacti product, will provide users with new experience and benefit. The H.264 format which Adobe Premiere Elements is compatible with and that Xacti has adopted will hereafter become a mainstream. In cooperation with SANYO, Adobe Systems will continue to provide solutions enhancing users' personal movie experiences by using Adobe Premiere Elements in combination with Xacti."

3.Take beautiful, high quality photographs and movies

Through the high-speed image processing LSI "Pure Force Engine III", movies can be filmed even in low-light conditions. When using the "Automatic" setting, subjects may be recorded in light as low as 7 lux, and when using the "Lamp Mode" setting found in the "Scene Select" function menu, the frame rate will be automatically adjusted, enabling subjects to be recorded in high quality, even 2 lux low-light environments. High-quality 6.0 Mega-pixel still images may be taken up to the highly sensitive ISO 1600 level. Still images may also be taken in scenes indoors or at night, in situations where a flash is not desirable, and still capture beautifully the natural colors and expressions. The camera is also equipped with an on-board Anti-shake Digital Image Stabilizer for movies*8, enabling high quality movies and images whether used the bright outdoors or dark indoors.

*8When shooting a movie in Digital Image Stabilizer mode, still images taken may differ in angle of view.

4.Other Features

- While recording movies, 6.0-Megapixel still images may also be taken simultaneously
- Equipped with "Portrait Mode" enabling pictures to be taken in portrait style without manually rotating the camera to its side.
- Utilizing the 16:9 widescreen (4.4M: 2816x1584 pixel) photo setting, users can enjoy their high quality photos on their high-definition televisions in full screen mode
- Smooth playback on television with 60 frames per second
- "Digital Red-eye Reduction" function automatically reduces red-eye from images
- Super-macro function able to zoom in up to 1cm (when using wide-angle)
- Able to set photography distance to one of 16 steps with "Manual Focus"
- "Quick stand-by" allows recording or playback immediately after monitor is flipped open

* "Talking Navigation" function tells when the battery is low and memory is full

Effective pixel count Approx. 6.0-Megapixels
CCD 1/2.5 inch, approx. 6.37-Megapixel CCD (total)
Recording Media SD Memory Card (Up to 8GB SDHC memory card*14) Internal Memory (Approx 18 mb)
Recording file formats Still pictures: JPEG (DCF*9 DPOF*10, Exif Ver2.2*11)
Movie clips: ISO standard MPEG-4 AVC H.264 (.MP4) Audio: 48kHz sampling, 16 bit, 2ch, AAC
Resolution (pixels) Still shots: 10M:3680~2760, 6M-H:2816~2112 (low compression)
6M-S:2816~2112 (standard compression)
16:9:2816X1584
3M:1536~2048
2M:1600~1200
0.3M:640~480
Movie clips*12 TV-SHQ:640~480 (30fps , 3Mbps),
TV-HQ:640~480 (30fps , 1.5Mbps),
Web-SHQ:
320~240 (30fps),Web-HQ:320~240 (15fps)
Lens f = 6.3-31.7mm (38-190mm on a 35mm camera), 5x optical zoom lens
F: 3.5 (W) - 4.7 (T), galvanometer method structure, Auto Focus: 9 groups, 12 elements,
(3 aspheric elements 5 aspheric surfaces) lens built-in neutral density filter
Shutter Speed Still pictures: 1/2 ~ 1/2000 sec. (Flash: 1/30 ~ 1/2000 sec., Lamp mode: max. 4 sec)
Movies: 1/30 ~ 1/10000 sec.
Sensitivity Auto (ISO 50-400), Manual (ISO 50/100/200/400/800/1600)
Video correction
function
On-board Anti-Shake Movie Digital Image Stabilizer (electronic sensor)
Low-light sensitivity 7 lux (AUTO mode, 1/30 sec.)
2 lux (Lamp mode 1/15)
Flash Auto/Forced/Off (Slow synchro mode possible Night View Mode)
Audio Microphone: Built-in stereo, Speaker: Built-in monaural (L+R channel mixed output)
Monitor 2.5 inch, Amorphous Silicon TFT LCD display, 1.5-Megapixel (Coverage 100%, 7-level brightness)
Interface AV output (Video: Composite video, NTSC/PAL, Audio: Stereo sound)
USB 2.0 (in high-speed mode: PC camera video class mode)
Power source Lithium-ion battery (DB-L20, included: 720mAH)
Power Output When using battery: 3.2W (using movie mode)
Approx. battery-use
time*13
Still shooting: approx. 160 stills (CIPA standard),
Video clips and continuous shooting mode: approx. 80 min./Playback: approx. 190 min.
Dimensions 70.4 (W) x 40.5 (D) x 111.4 (H) mm (maximum dimensions, excluding protruding parts) (192 cc)
Weight 217g approx. (main unit only), 236g approx. (including battery and SD card)

SD Memory
Card Type
Movie Recording Time (Total Time)*14
TV-SHQ
TV-HQ
Web-SHQ
Web-HQ
Audio Only
4GB
2hrs45min
5hrs13min
10hrs35min
15hrs18min
64hrs53min

SD Memory
Card Type
Number of Still Image Photographs*14
10M
6M-H
6M-S
16:9
3M
2M
0.3M
4GB
1,190
1,340
2,030
2,690
3,760
5,900
31,000


*9 DCF is the abbreviation for Design rule for Camera File system, established by the Japan Engineering Information Technology Association (JEITA).

*10 The DPOF (Digital Print Order Format) is a format for recording on storage media information such as the number of frames and copies desired for printing of images taken on the digital camera.

*11 Exif Ver2.2 is an industry standard established for file formatting of digital cameras

*12 For this model 30fps is actually 29.97fps and 15fps is actually 14.985fps.

*13 CIPA (Camera & Image Products Association) standard. When using a Hagiwara Sys-Com's 128MB SD memory card, and the included Lithium-ion battery. When taking continuous video in TV-SHQ mode. Continual playback: Playback based on continuous playback. Battery life may change according to actual conditions.

*14 Figure projects time and amount of photos taken which will fill the recording medium. Amount varies by memory card maker, type of photo subject and photographic conditions.

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