NEW FINEPIX S9100 DIGITAL CAMERA ADVANCES AN ENTHUSIAST FAVORITE

Valhalla, NY, August 24, 2006- Fujifilm today announced the launch of the FinePix S9100, the latest model in Fujifilm's SLR-styled digital camera line-up and successor to the highly regarded FinePix S9000.
FinePix S9100

The FinePix S9100 features a 10.7x Fujinon optical zoom lens, nine MegaPixel Fujifilm Super CCD sensor and ISO 80-1600 capabilities. The FinePix S9100 is aimed at photo enthusiasts who will benefit from its impressive zoom range, functionality, high light sensitivities and overall image quality.

The camera's high sensitivity range, made possible by Fujifilm's Real Photo Technology, enables FinePix S9100 users to capture images using natural light in a wide variety of lighting conditions. In addition, Fujifilm's Picture Stabilization technology uses the heightened sensitivity of the FinePix S9100 and high-speed shutter settings to reduce blur caused by camera shake and subject movement. This easy-to-access feature is selectable on the mode dial and allows the FinePix S9100 to choose the correct light sensitivity and best-matching shutter speed automatically for the highest quality digital pictures.

Other noteworthy features of the FinePix S9100 include:

i-Flash: Fujifilm's intelligent flash system fine-tunes output for shooting with high sensitivity settings. i-Flash recognizes scene conditions and adjusts flash intensity accordingly to ensure superb results. With i-Flash, subjects in the foreground appear natural and background detail is bright and clear. The difference is especially noticeable in portraits with subjects that exhibit true-to-life skin tones.

Fujinon Lens Technology & Zooming: The FinePix S9100 features a 10.7x wide angle optical zoom with a focal range equivalent of 28mm - 300mm. In Super Macro mode, the FinePix S9100 can focus clearly as close as 0.4-inches, and the overall speed of focusing is much improved over the FinePix S9000. With the addition of a beam assist, the camera will focus automatically in low light conditions.

New Processing Algorithms: Users will notice a difference in the photographs taken by the FinePix S9100. New processing algorithms have led to increased sharpness and greater resolution.

Tilted LCD Screen: The FinePix S9100 has all its angles covered with a tilting 2" LCD, making it easy to frame your shot from a variety of shooting positions. The LCD gain-up control allows viewing of the LCD in bright and low light conditions. The viewfinder is electronic with 235,000 pixel resolution and provides approximately 100% coverage.

HS-V2 Software: The inclusion of Fujifilm's Hyper Utility Software HS-V2 version 3 software enables FinePix S9100 photographers to explore the full potential of the camera's RAW file format. By fully controlling the 18 million pixel RAW file from the FinePix S9100's Super CCD, photographers can enjoy the control and flexibility of working on a "lossless" file format.

Due to ship in September, the FinePix S9100 will sell at a price of $599.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 18 for U.S. patents granted during 2005, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of more than $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at www.fujifilmusa.com/rss.

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CCD Sensor	1/1.6-inch Super CCD HR
Number of Effective Pixels	9.0 Million Pixels
Number of Recorded Pixels	Still image: 3,488 x 2,616 (9.03 million)/ 3,696 x 2,464 (3:2 format) / 2,592 x 1,944 / 2,084 x 1,536 / 1,600 x 1,200 / 640 x 480 pixels Movie: 640 x 480 pixels (30 frames/sec.), 320 x 240 pixels (30 frames/sec.), with monaural sound
Storage Media	Slot No. 1: xD-Picture Card™ (16MB to 2GB) Slot No. 2: CF Card adn MicroDrive™ (compatibility listed on Fujifilm website: http://www.fujifilm.com/products/digital)
File Formats	Still image: JPEG (Exif Ver. 2.2), CCD-RAW Movie: AVI (Motion JPEG), (Design rule for Camera File system compliant / DPOF-compatible)
Recording capacity with 256MB xD Picture Card (not included)	Still image: • CCD-RAW 13 • 9MP (F) 56 • 9MP (N) 113 • 3:2 113 • 5MP 204 • 3MP 325 • 2MP 409 • 0.3MP 1,997 Movie: • 640x480 Approx. 223 sec • 320x240 Approx. 7.3 min
Lens	Fujinon 10.7x zoom lens, (F 2.8 - 4.9)
Lens Focal Length	f=6.2 - 66.7mm/Equivalent to 28 - 300 mm on a 35 mm camera
Aperture Range	F 2.8 - F11, 13 steps in 1/3 EV increments Manual/Auto selectable
Digital Zoom ratio at Shooting	Approx. 2.0x (10.7x optical zoom lens is used together: Max. zoom scale: 21.4x)
Focus	Auto focus (Area, Multi, Center)/Manual focus/Continuous AF AF assist illuminator available, Effective range: up to 3.5m (Wide angle)
Focus Distance
Normal	Approx. 1.3 ft. to infinity (wide), 6.6 ft. to infinity (telephoto)
Macro	Approx. 4 in. to 9.8 ft. (wide), 3.0 ft. to 9.8 ft. (telephoto)
Super Macro	Approx. 0.4 in. to 3.3 ft. (wide angle only)
Exposure Control	256-zone TTL metering-Multi/Spot/Average
Exposure Modes	Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
Sensitivity	AUTO/ Equivalent to ISO 80/100/200/400/800/1600
Shutter Speed	1/4 sec. to 1/4000 sec. (Auto/Picture Stabilization/Natural Light/Portrait/Landscape) Night: 4 sec. to 1/500 sec. P/S/A: 4 sec. to 1/4000 sec., M: 30 sec. to 1/4000 sec. Bulb (Up to 30 sec.)
White Balance	Automatic Manual: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom (2 types)
Flash
Flash Mode	Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
Effective Range (Auto Flash)	Effective range: Wide angle: Approx. 1.0 ft. - 18.4 ft. / Telephoto: Approx 2.0 ft. - 9.8 ft.
Self-timer	Approx. 2/10 sec. delay
Electronic Viewfinder	0.44-inch Low temperature polysilicon TFT (approx. 235,000 pixels), Approx. 100% coverage
LCD Monitor	2.0-inch Low temperature polysilicon TFT (approx. 235,000 pixels), Approx. 100% coverage
Video Output	NTSC/PAL selectable
Digital Interface	USB 2.0 high-speed
Power Source	4 AA type alkaline batteries (included), 4 AA type Ni-MH rechargeable batteries (optional) or AC power adapter AC-5VX (optional)
Dimensions	5.0 (W) x 3.7 (H) x 5.1 (D) in.
Weight	22.9 oz. (excluding batteries and xD-Picture Card)
Shooting Modes
Normal	Auto, Scene Position (Picture Stabilization, Natural Light, Portrait, Landscape, Night Scene)
Continuous	1. Top-4 (max. 1.5 frames/sec., up to 4 frames) 2. Final-4 (max. 1.5 frames/sec., up to 4 frames) 3. Long-period (max. 1.1 frames/sec., up to 40 frames)
High Speed Shooting
Color Modes	Standard/Chrome/B&W
Movie Recording	640 x 480 pixels, 30 frames/sec. 320 x 240 pixels, 30 frames/sec. With monaural sound, AVI format (Motion JPEG), Direct recording to the media
Playback	Single frame, 9 Multi-frame, Exposure information with histogram, Sorting by date, Image rotate, Trimming, Automatic Playback. Navigation screen on playback zoom.
Voice Memo	Up to 30 seconds, WAV format
Optional Accessories	xD-Picture Card: 128MB, 256MB, 512MB, 1GB, 2GB Rechargeable Battery 2HR-3UF (2xAA type Ni-MH) Battery Charger iwth Battery (2xAA type NiMH) BK-NH/BK-NH2 AC Power Adapter AC-5VX PC Card Adapter DPC-AD Image Memory Card Reader DPC-R1 xD-Picture Card USB Drive DPC-UD1 (Not available for 2GB xD-Picture Card) CompactFlash Card Adpater DPC-CF Soft Case SC-FXS9 Wide Conversion Lens WL-FXS6
Accessories Included	4xAA type Alkaline Batteries Shoulder Strap USB cable (Mini-B) A/V cable Lens cap Lens cap holder Lens hood CD-ROM1 with: USB Driver FinePixViewer (Raw File converter included) ImageMixer VCD2 LE for FinePix RAW File Converter LE CD-ROM2 with: Hyper Utility Software Owner's Manual
Guide to the number of available frames for battery operation **
Battery 4xAA type alkaline 4xAA type NiMH (2500mAh)	LCD Monitor Status Number of Frames LCD Monitor ON Approx. 120 frames LCD Monitor ON Approx. 320 frames

* Specifications subject to change without notice.

** According to the Camera & Imaging Products Association (CIPA) standards*1: The storage media should be xD-Picture Card.