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Casio EX-S770 Product Photos
Casio EX-S770 Information and Samples
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Press Release


Features Wide-Aspect Movie Recording and Data Storage Function

DOVER, NJ, August 8, 2006 — Casio, Inc. and its parent company, Casio Computer Co., Ltd., announced today the release of the EXILIM ® Card EX-S770 . This latest addition to the stylish EXILIM digital camera series is a powerful digital camera packed with advanced functions.

The attractive EX-S770 shoots 7.2-megapixel still images and records high-quality movies in MPEG-4 format. In addition, it features Casio’s Super Bright 2.8-inch wide-screen LCD but still retains the ultra-slim card size of its predecessors. Its impressive wide-screen display employs a 230,000-pixel LCD that clearly displays images and information down to the smallest detail, and boasts a maximum brightness of around 1100cd/m 2 —more than bright enough to see outdoors on a sunny day. Casio has also added new functions to make the most of the EX-S770’s new wide screen.

The high-quality stainless steel body of the EX-S770 is the epitome of design elegance and ensures ease of operation as well, while maintaining all the slimness and beauty the EXILIM Card line is renowned for. The EXILIM Card EX-S770 is available in three exciting colors: silver, blazing red, and graphite blue.

New Functions

Wide-Aspect movies
In addition to high-quality, VGA-size movies in MPEG-4 format, the EX-S770 can record 16:9 aspect ratio movies compatible with wide-screen TVs, which are growing in popularity. The camera records impressive movies with a simple press of the movie button. There is no need to change modes. It also features an electronic anti-shake function that delivers beautiful movies by minimizing blur from shaky hands.

Data Storage function
The included Data Transport software enables computer data — including business documents, e-mail, and Web pages — to be automatically converted to JPEG format and transferred to the camera. For instance, tourist attractions and maps that users have looked up on the internet can be viewed on the camera’s LCD, eliminating the need to carry around a guidebook. The camera also includes PHOTO TRANSPORT for transferring stored photos in a PC to the camera.

Key features for superior performance

-7.2 million effective pixels; 3X optical zoom
-Super Bright 2.8-inch wide-screen LCD
-Anti Shake DSP for reducing photo blur due to shaky hands or moving subjects
-BEST SHOT modes deliver great photo results simply by selecting one of 35 sample images to represent the current photo scene

Exclusive to the Casio EXILIM line of digital cameras in the U.S., is the eBay ® Best Shot mode. The eBay Best Shot mode is the 22 nd of 34 Best Shot Modes in the EX-S770. eBay Best Shot takes photos at a size that is image optimized for display on eBay, allowing picture takers to more quickly and easily create photos for selling items on eBay. eBay Best Shot mode also includes Auto Macro, an ideal setting for capturing images of small items such as jewelry, tags, etc., thus automatically adjusting the focus from acquiring fine details in close up shots to capturing large items from a distance. eBay Best Shot mode allows users to capture optimized images at an ideal size for eBay.

“We are very proud of the strides we have taken with the new EX-S770 digital camera,” said Bill Heuer, Senior Vice President of Sales for Casio’s Digital Imaging Division. “The EX-S770’s new functions enhance photo taking and allow consumers to upload data from their computer right to the camera”, he continued.

The EX-S770 has a suggested retail price of $379.99 and will be available at retail in September.

EXILIM is a registered trademark of Casio Computer Co., Ltd. Microsoft, Windows and the Windows logo are registered trademarks or trademarks of U.S.-based Microsoft Corporation in the United States and other countries. eBay and the

eBay logo are registered trademarks of eBay, Inc. Any other company or product names are registered trademarks or trademarks of those companies.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit

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Effective Pixels: 7.2 million
Imaging Element 1/2.5-inch square pixel color CCD, (total pixels: 7.41 million)
Image File Format Still images: JPEG (Exif Version 2.2), DCF standard, DPOF compliant
Movies MPEG-4, AVI format
Audio WAV (monaural)
Recording Media Built-in flash memory (image area: 6.0MB), SDHC Memory Card / SD Memory Card / MultiMediaCard compatible
Image Size (Pixels) Still images: 3072 x 2304, 3072 x 2048 (3:2), 3072 x1728 (16:9), 2560 x 1920, 2048 x 1536, 1600 x 1200, 640 x 480
Movies 640 x 480 (HQ), 704 x 384 (HQ Wide), 640 x 480 (Normal), 704 x 384 (Normal Wide), 320 x 240 (LP)

Data Size:

Image size (pixels)
Image quality/
recording time
File size
Built-in memory (6.0MB)
SD Memory
256MB *1
Still Images

3072 x 2304





640 x 480



15 /22/40



640x480 (HQ)

704 × 384 (HQ Wide)

Time per File

Until memory

Approx. 4.0 Megabits per Second

(30 frames/second)

8 seconds

8 minutes and 17 seconds

640 × 480 (Normal)

704 × 384 (Normal Wide)

Approx. 2.1 Megabits per Second

(30 frames/second)
Approx. 15 seconds
Approx. 15 minutes and 44 seconds
320 x 240 (LP)

Approx. 745 Kilobits per Second

(15 frames/second)
42 seconds
43 minutes and 54 seconds

*1. When using Panasonic (Matsushita) 256 MB card. Capacity depends on card manufacturer.
*2. Within limits of memory and battery life.

Operating Speed:

Power on to first shot: approximately 1.0 second *3
Shutter release time lag: approximately 0.01 second *3
Image playback: 0.1 second
Shot to shot time: approximately 1.6 seconds *3*4
Continuous shutter: approximately 1.1-second intervals *4
High-speed continuous shutter and Rapid Flash: approximately 3 frames per second

*3. With built-in flash off
*4. With image size set at 3072x2304 and using normal image quality

Lens/Focal Distance:
F2.7 to 5.2, f=6.2 to 18.6mm ( equivalent to approximately 38 to 114mm on a 35mm film camera ), 6 lenses in 5 groups, including aspherical lens
Zoom: 3X optical zoom, 4X digital zoom ( Image size: 3072 x 2304 pixels , 12X in combination with optical zoom)
Focusing Contrast Detection:

Auto Focus

Focus Modes:

Auto Focus, Macro Mode, Pan Focus, Infinity Mode, Manual Focus

AF Area: Spot or Multi; with AF assist lamp
Approximate Focus Range Auto Focus:

Auto Focus: 15.75? to ∞, Macro: 5.91? *5 to 19.69? , Infinity Mode: ∞, Manual Focus: 5.91? * 5 to ∞
*5. Range is affected by optical zoom.

Exposure Control:

Metering: Multi-pattern, center weighted, spot by CCD

Exposure: Program AE
Exposure Compensation: -2EV to +2EV (in 1/3EV steps)

CCD electronic shutter, mechanical shutter

Still images (Auto):

1/2 to 1/2000 second *6, Still images (night scene): 4 to 1/2000 second *6
*6. Shutter speed range may be different depending on the BEST SHOT scene or sensitivity setting.


F3.1/4.4, auto switching   * Aperture is affected by optical zoom

White Balance: Auto WB, fixed (6 modes), manual

Still images: Auto *, ISO50, ISO100, ISO200, ISO400, Movies: Auto *When using ?Anti Shake? or ?High Sensitivity? functions, maximum is ISO 800.

Recording Functions:

Still images; still images with audio (maximum around 30 seconds ); macro; self-timer; continuous shutter (normal speed, high speed, rapid flash), BEST SHOT, movies with audio, voice recording

Self-timer: 10 seconds, 2 seconds, Triple Self-timer
Built-in Flash:

Flash Modes: Auto, On, Off, Soft Flash, Red Eye Reduction
Flash Range: approx. .49? to 12.8? (W), approx. 1.31? to 6.56? (T)

Flash Continuous Shutter: approx. .85? to 5.51? (W), approx. 1.31? to 2.85? (T)
Monitor Screen: 2.8-inch TFT color LCD (14:9) , 230,400 pixels (960 x 240)
Timekeeping Functions:

Date and time: Recorded with image data, Auto Calendar: to 2049

World Time:

162 cities in 32 time zones, City name, date, time, summer time

Input/Output Terminals: USB cradle connector, USB2.0 (Hi-Speed) compatible
Power Requirements:

Rechargeable lithium ion battery (NP-20) × 1

Battery life:

Approx. 200 still images *9 (CIPA Standards)
Continuous playback: approx. 4 hr. 50 min. (still images)
Continuous recording: approx. 1 hr. 30 min. (movie)
Continuous recording: approx 6 hr. 40 min. (voice recording)
*9. Auto Mode, standard brightness monitor setting


3.72? (W) x 2.38? (H) x .68? (D) ( excluding projections, .54? at thinnest part)

Weight: Approximately 4.48 oz (excluding battery and accessories )
Bundled Accessories:

Rechargeable lithium ion battery, USB cradle, USB cable, AV cable, Special AC adaptor, AC power cord, strap, CD-ROM

Main Bundled Accessories:

DATA TRANSPORT: Windows ® XP, Windows ® 2000, and Mac OSX (10.2.8 or later) compatible; Photo Transport: Windows ® XP, Windows ® 2000, Windows ® Me, and Windows ® 98 compatible.

Specifications are subject to change without notice.

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