THE NEW FINEPIX E900 FROM FUJIFILM PROVIDES FLEXIBILITY FOR ASPIRING PHOTOGRAPHERS
Nine MegaPixels and Real Photo Technology in a Point-and-Shoot Design

Valhalla, NY, July 28, 2005 - Advances in digital photography have impacted every level of user, from first time digital owners, to families with multiple photographers, to consumers who are simply interested in expanding their photography skills. Answering the growing needs of every level of user, Fujifilm today introduced the new FinePix E900 digital camera. Packing a powerful nine MegaPixel 5th Generation Super CCD HR sensor - the highest resolution available in a consumer digital camera -- the FinePix E900 joins Fujifilm's already popular E-series line of cameras and continues the tradition of point-and-shoot ease and photographic essentials such as image quality, form factor and powerful feature sets including manual controls, found in all E-series models.

"The FinePix E900 caters to a new breed of digital camera users who seek a product that adapts to their individual interests and grows with them as their skill level increases," commented David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A. "As with all of our products, Fujifilm is in tune with consumers' needs with the new FinePix E900 to offer a camera that, with nine MegaPixels, has a powerhouse photographic engine in an ergonomic point and shoot design allowing users to take better pictures than ever before."


The E900 offers Fujifilm's innovative Real Photo Technology, which provides many benefits for the user, including faster operation, low noise processing, better low light shooting, and higher shutter speeds that minimize blurriness in photos at even the highest ISO setting of 800 with full resolution. In addition, fully automatic features on the E900 provide point-and-shoot simplicity, while manual and customizable feature settings provide additional control, particularly when combined with the power of optional lenses.

In addition to a convenient, ergonomic travel-friendly design, the FinePix E900 offers a large 2-inch LCD screen, which makes it easy to take and share pictures. A mode dial provides easy access to advanced shooting modes and a 4x optical zoom, which can be enhanced with optional lens adapters, allows user to tailor each shot to their needs. Other versatile shooting functions include a live histogram display for exposure settings and a highlight warning function.

The FinePix E900 is available at a price of $399.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

FinePix E900 Specifications*

CCD Sensor	1/1.6-inch Super CCD HR Total pixels: 9.24 Million Pixels
Number of Effective Pixels	9.0 Million Pixels
Number of Recorded Pixels	9.12 Million Pixels
Image Processing Type	Real Image Processor - RP (Real Photo) Processor
File Formats	• Still image: DCF-compliant, Compressed: Exif Ver. 2.2 JPEG • DPOF-compatible, Uncompressed: CCD-RAW (RAF) • Movie: AVI format, Motion JPEG • Audio: WAVE format, Monaural sound
Recording capacity with one 16MB xD-Picture Card (included)	Still image: • Raw 0 • 9MP (F) 3 • 9MP (N) 6 • 5MP 12 •3MP 19 Movie: • 640x480 13 sec • 320x240 26 sec
Lens	Fujinon 4.0 x zoom lens (6 elements in 5 groups with 3 aspherical elements)
Lens Focal Length (Rated) / (35mm Equiv.)	7.2mm-28.8mm/Equivalent to 32-128mm on a 35mm camera
Aperture Range	F2.8 - F8, 10 steps in 1/3 EV increments
Optical zoom	4x
Digital zoom	7.6x
Lens Adapters Available	TL-FXE01 Tele (1.94x), WL-FZE01 Wide (0.76X), AR-FXE01 Ring Adapter
Focus	Mode: Auto Focus, Continuous, Manual focus AF system: TTL 64-zone contrast-type AF frame selection: AF (Center), AF (Multi), AF (Area)
Focusing Range
Normal	Approx. 60cm (2.0) ft. to infinity
Macro - Closeup	Approx. 7.5cm (3 in.) to 80cm (2.6 ft.) wide-angle
Viewfinder	Real-image optical viewfinder (77% Coverage)
Exposure Control	Auto / Manual /Programmed AE, Aperture or Shutter Priority AE, 4 Preprogrammed Scene Types (SP) Natural light, Portrait, Sports, Night
Light Metering (Photometery)	TTL 64-zone metering (Multi, Spot, Average)
Color Control Modes	Standard, Chrome, Black & White
Sensitivity	Auto / ISO equivalent to 80/100/200/400/800
Shutter Release Control	Press half way to set focus, all the way to release the shutter
Shutter Speed	15 sec. to 1/2000 sec. (shooting mode dependant)
White Balance	Automatic, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
Flash Mode	Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
LCD Monitor	2.0-inch TFT (115 000 Pixels), approx. 100% coverage
LCD Low Light Gain-up Brightness Mode	Yes
Auto Rotation Playback Mode	Image rotation mode available
Camera Terminals	USB 2.0 hi-speed, 3 volt power-input socket, Video-out (NTSC/PAL)
Printing Interface	PictBridge, DPOF, and EXIF Print 2.2 Compatible
Power Source	Two AA NiMH batteries, two AA type alkaline batteries or Fujifilm AC-3VX AC adapter (optional)
Dimensions	4.0"w x 2.5"h x 1.4"d
Weight	Approx. 7.1 oz (excluding batteries & xD-Picture Card)
Shutter Lag Time	1/100 sec. (With AE/AF locked)
Continuous Shooting Modes	Top or Final-4 frame continuous shooting, Long-period shooting (up to 40 frames)
Frame to Frame Intervals	Max 1.5 frames/sec
Movie Recording	• 640 x 480 pixels 30fps / 320x240 pixels 30fps • 30 fps, AVI (Motion JPEG) with sound • A series of continuous images can be recorded up to available recording time per media
Audio Recording Mode	30 Sec Audio Voice Memo
Video Out	NTSC and PAL Switchable
Playback	Trimming, Image rotate, Automatic playback, Single/Multi frame playback, sorted by date
Histogram	Real time histogram mode
Memory Type	xD Picture Card
Other Features	Auto Bracketing, Self-timer: approx 2/10 sec., World Time, 7 Language menu interface, Tripod socket
Optional Accessories	• AC-3VX AC Adapter • xD-Picture Card (16MB to 1GB) • PCMCIA PC Card Adapter DPC-AD • Compact Flash™ Card Adapter DPC-CF • Image Memory Card Reader DPC-R1 • XD-picture card USB Drive DPC-UD1 • AR-FXE02 Lens Adapter Ring for WL-FXE01 and TL-FXE01 Lens • WL-FXE01 Wide Lens Adapter (Requires AR-FXE02 Ring Adapter) • TL-FXE01 Wide Lens Adapter (Requires AR-FXE02 Ring Adapter) • Rechargeable Battery 2HR-3UF(2 x AA type Ni-MH) • Fitted soft case SC-FXE01
What's in the Box	• 16MB xD-Picture Card (16MB) • USB (mini-B) Cable • A/V Cable • Hand Strap • 2 NiMH AA Batteries • Battery Charger BC-NH02 • CD-ROM    • FinePixViewer ImageMixer VCD2 LE for FinePix    • RAW FILE Converter LE • User Manual
System Requirements	Factory installed USB port IBM PC/AT compatible computer • CPU Pentium, 200MHz or higher • Windows® 98, 98SE, 2000Pro., Me, XP HE/Pro • RAM of 256MB or more (Windows XP: 128MB or more) • 450MB of free hard disk space • CD-ROM drive Macintosh computer • CPU of Power PC • Mac OSX 10.2.8 to 10.3.7 • RAM of 256MB or more • 400MB of free hard disk space • CD-ROM drive

* Specification subject to change.