MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital
imaging solutions, announced today
the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS
R-series models with smaller-size APS-C imaging sensor.
Ideal
for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential
camera to take your photography to the next level. It is a powerful camera
choice for those seeking an upgrade to their travel and vacation photos or to
capture life-long family memories while opening a new world of creative and
professional possibilities. The EOS R10 is perfect for content creators looking
for a camera option to capture high-quality action videos and images of sports,
wildlife, and motorsports.
As
the market share leader for mirrorless cameras in the United States during Q1
of 20221, Canon looks to solidify their position with the addition
of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced
video functions and accessories, such as the new multifunction shoe with EOS R7, while
still maintaining a high-level ease of use. With a robust mirrorless system at
their core, these cameras provide users with a powerful telephoto reach through
both still image and video due to the 1.6x crop factor that comes with APS-C
sensor cameras.
In
addition to its compact size and ease of use, the EOS R7 and EOS R10 also
feature:
- 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor
- Autofocus (AF): subject
detection inherited from EOS R3
- Up to 15 frames per second (FPS)
mechanical shutter
- First Canon APS-C camera with
up to 7.0 stops Coordinated Image Stabilization
- Dual memory card slots (EOS R7 only)
- Full width 4K video recording
at 60p (EOS R7 only), 30p and 24p
- Record each clip
over thirty (30) minutes2
- Up to 30FPS with electronic
shutter (EOS R7 only)
- Dust and moisture resistant (EOS
R7 only)
- In-body image stabilization (EOS
R7 only)
Alongside
the camera bodies, Canon will release new RF-S lenses – a series of RF-mount
lenses that are optimized for the smaller APS-C sensor size of the new EOS R
camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm
F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7
and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users
will experience a field of view equivalent to 29-72mm lens coverage on a full-frame
camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to
29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS
R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera.
Price
& Availability
The Canon EOS R10 camera body will be available for an estimated retail
price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with
the EOS R10 will have an estimated retail price of $1,099.003. The Canon
RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated
retail price of $1,379.003.
The
Canon EOS R7 camera body will be available for an estimated retail price $1,499.003.
The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated
retail price of $1,899.003.
The
RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail
price $499.993, while the RF-S18-45mm F4.5-6.3 IS STM lens will have
an estimated retail price of $299.993. All products will be available
in late 2022.
For
more information, please visit usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A.,
Inc., is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin
America and the Caribbean markets. With approximately $30.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), as of 2021 has ranked in the top-five overall in U.S. patents granted for 36
consecutive years† and was one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. was featured in Newsweek’s Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and satisfaction at work. Canon U.S.A. is dedicated to its Kyosei philosophy
of social and environmental responsibility. To keep apprised of the
latest news from Canon U.S.A., sign up for the Company's RSS news feed
by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
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1
Source:
The NPD Group/Retail Tracking Service, U.S., Jan. - March 2022 combined.
2 Video may stop
due to battery level, card capacity, or internal temperature.
3 Specifications,
availability and prices are subject to change without notice. Actual prices are
set by individual dealers and may vary.
† Number of patents for 2021 are based on
figures released by IFI CLAIMS Patent Services. Figures for 2005 to 2020 are
based on information issued by the United States Patent and Trademark Office.