MELVILLE, NY, February 12, 2020 – Whether
it’s evoking an emotion, telling a story or reminiscing about a moment in time,
visual creators of all levels know that a high quality, trusted lens is
necessary to capture the essence and power of an image. Creating for the
creators, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced
the introduction of its newest RF lens, the RF 24-105mm F4-7.1 IS STM standard zoom lens. The new compact and lightweight RF lens will be
the perfect addition to a creator’s collection, delivering on quality output at
an affordable price.
“Since the introduction of
the EOS R system in late 2018, our goal has always been to develop full-frame
mirrorless cameras and lenses to match every skill level of photographers, from
entry-level to advanced professionals,” said Kazuto Ogawa, president and chief
operating officer, Canon U.S.A., Inc. “Having a firm grasp on the needs of our
customers looking for an impressive compact, lightweight lens at an affordable
price point, the RF 24-105mm lens is the quintessential lens to have in any
creator’s camera bag.”
Cementing Canon’s vision for the EOS R line to become as widely popular as
its celebrated lineup of EOS DSLR line, the new RF 24-105mm F4-7.1 IS STM lens pairs
quality output with an affordable price. The lens is compact enough to carry
every day, at 3.5in (88.8mm) in length and weighing in at 13.9oz (395g) and has
a long zoom range starting 24mm wide within compact and lightweight body. The
new lens also possesses Optical Image Stabilization Technology, which helps
steady camera shake up to five stops¹, reducing image blur. The
lens also includes Movie Servo AF using STM (stepping-motor) technology that
contributes to both fast auto focus for still images as well as smooth, quiet
auto focus for video in conjunction with camera’s Dual Pixel CMOS AF on
compatible Canon full-frame mirrorless cameras.
Additional noteworthy
features of the RF 24-105mm STM standard zoom lens
include:
- Control Ring for Direct Setting Changes
- 12-pin Communication System
- Maximum Magnification of 0.4x at 105mm
- Minimum focus distance of .13m (0.43ft) using Center
Focus Macro
Availability and
Pricing
The Canon EOS RF 24-105mm F4-7.1 IS
STM lens has an estimated retail
price of $399.99 for the
lens only.* It will also be sold as a body-and-lens kit with the EOS R and RP
cameras.
To learn more about the Canon RF lenses and the EOS R system, please
visit usa.canon.com
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and was named one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
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¹According
to CIPA standards.
* Specifications, availability and prices
are subject to change without notice. Actual prices are set by individual
dealers and may vary.
†Based on weekly patent counts issued by
United States Patent and Trademark Office.
Canon and EOS are registered trademarks of
Canon Inc. in the United States and may also be registered trademarks or
trademarks in other countries.