MELVILLE, NY, October 24, 2019 – Canon U.S.A. Inc., a leader in
digital imaging solutions, today announced that its parent
company, Canon Inc. is developing the highly anticipated Canon EOS-1D X Mark
III Camera – the successor to the world-renowned and award-winning EOS-1D X
Mark II. Ideal for sports and wildlife, the flagship DSLR is being engineered
and designed using feedback from the worldwide community of EOS-1D X and EOS-1D
X Mark II photographers. Continuing Canon’s rich heritage of creating first-rate
optical products, the EOS-1D X Mark III offers an enhanced autofocus system,
with dramatically improved still and video image quality and communication. When
using this camera, professionals will have the confidence they will get ‘the
shot’ and can deliver it at a competitive speed – faster than ever before –
ideal for the increasingly fast-paced industry.
“The
innovations put forth by the new EOS-1D X Mark III will set the new standard
for professional DSLR cameras and further cement Canon’s commitment to its professional
photographers,” said Kazuto
Ogawa, president and chief operating officer, Canon U.S.A., Inc. “In developing
the new camera, Canon listened to extensive user-feedback from professionals
out in the field. The result is a camera that has evolved from its predecessor and
maintained the overall quality that professional photographers have come to
expect from the Canon EOS-1D series.”
Need for Speed
The
Canon EOS-1D X Mark III will be blisteringly fast - offering exceptional
precision, reliability, high-performance autofocus and subject tracking – providing
photographers with a tool that will help to capture the shot they are chasing. The
camera’s new autofocus algorithm will improve stability and tracking when using
both the Optical Viewfinder and in Live View shooting mode, using Deep Learning
Technology and adapting to help facilitate accurate focus tracking for every
shot. When using the optical viewfinder the camera will use a new autofocus
sensor, with approximately 28 times the resolution in the center of the EOS-1D
X Mark II. Offering the ability to autofocus in even brighter and darker
situations than before and with greater precision, the camera will have a range
of autofocus capabilities, which will enable the photographer to get their
shot. In Live View mode, users will be able to make use of 525 AF areas using
the Dual Pixel CMOS AF system will cover approximately 90x100 percent of the
image sensor. The camera will support significantly faster frame rates with
full AF and AE, using either the optical viewfinder (up to approximately 16fps
mechanical shutter) or Live View (up to approximately 20fps mechanical or
electronic shutter). Additionally, the camera’s dual CFexpress card slots will enable
more than five times the RAW burst depth of its predecessor.
Powered to Dominate
The
development of EOS-1D X Mark III is a clear example of Canon’s commitment to
pushing the boundaries of innovative imaging products featuring optically
excellent technology. The camera will support an all new, Canon-developed, CMOS
sensor and DIGIC processor, that will deliver greater image quality, at even
higher ISOs, with the ability to capture stills in 10-bit using the HEIF (High
Efficiency Image File) file format. HEIF produces wider dynamic range and
greater color representation compared to JPEG. The power of 4K resolution
brings stories to life – shoot 4K videos including 4K60p with 10-bit 4:2:2
Canon Log internal recording.
Conveniently
Connected
For professionals, content delivery is just as important as image capture – the EOS-1D X Mark III will make it easy, featuring built-in Wi-Fi® and Bluetooth® low-energy connectivity in addition to GPS technology. To keep pace with ever-shortening deadlines, the camera will transfer data at a fasteri speed than that of the EOS-1D X Mark II when using the built-in Ethernet connection, or the new optional wireless file transmitter – the WFT-E9, which is also compatible with Canon’s recently launched Cinema EOS C500 Mark II camera. Coupled with simpler network set-up the camera will greatly enhance the professional workflow.
A Familiar Feel with Improved Attributes
Existing EOS-1D series users will be familiar
and comfortable handling the EOS-1D X Mark III allowing seamless navigation
with trusted ergonomics – whilst the magnesium alloy body will offer the
durability expected from Canon’s EOS-1D cameras. Professional photographers can
trust the same impressive build-quality as the EOS-1D X Mark II – with
phenomenal weather-sealing, standing up to harsh conditions, including wind,
rain and humidity. With incredible low-light shooting capabilities, the camera
will now feature select illuminated buttons that allow for precision operation
in challenging, dark and dimly lit conditions. The camera will also offer a new
additional control for selecting AF points, built into the AF-ON button,
allowing photographers to change AF points on-the-fly for the best composition
– further helping to simplify their work. In addition, dramatically improved battery
life – with the same LP-E19 – will allow professionals to shoot for longer
periods of time, without having to change batteries, helping reduce the chance
of missing a shot.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to the United
States and to Latin America and the Caribbean markets. With approximately $36
billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks
third overall in U.S. patents granted in 2018† and was named one of Fortune
Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is dedicated to
its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting
www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
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†Based on weekly patent counts issued by United States Patent and
Trademark Office.
1 Transfer speeds may be
adversely affected depending on the usage environment.