|
|
|
|
|
|
|
New premium Micro Four Thirds® Lens features the highest magnification in its class1 and High-Speed AF for impressive easy-to-capture close-up shots
CENTER VALLEY, Pa., September 19, 2016 — The new M.Zuiko Digital ED 30mm f3.5 Macro (35mm equivalent: 60mm) Premium lens is designed for exceptional optical performance and image quality in a lightweight compact form. This macro lens is the latest addition to the award-winning M.Zuiko family of Micro Four Thirds lenses that deliver crystal-clear image quality and exquisite bokeh for entry-level and advanced users looking to produce flawless, professional-quality images and videos of everyday subjects.
The new M.Zuiko Digital ED 30mm f3.5 Macro helps users capture unique images with a maximum image magnification of 2.5x (35mm equivalent), the highest in its class. With the minimum focusing distance of 95mm (14mm from the end of the lens) and a minimum shooting field of 13.9 x 10.4mm, the lens enhances the beauty of everyday details like dew on a blade of grass or the eyes of a sleeping baby.
The lens' superior AF performance makes capturing fleeting moments effortless, with an increase in focusing speed of 20 to 30 percent over previous Olympus macro lenses. When paired with an OM-D® or PEN® camera body, the M.Zuiko Digital ED 30mm f3.5 Macro delivers crisp and clear images courtesy of Olympus' advanced in-camera image stabilization, which can eliminate the motion blur commonly associated with high-magnification macro photography. Macro performance can be further enhanced through the PEN-F and OM-D's Focus Bracketing feature, which allows users to automatically capture the entire focus range within a preset number of shots.
For underwater enthusiasts, the M.Zuiko Digital ED 30mm f3.5 Macro is compatible with select Olympus underwater housings and lens ports. The lens' internal focusing system helps novice shooters capture impressive underwater macro shots without the worry of disrupting their subject. In addition, the lens is equipped with an MSC (movie and still compatible) mechanism for practically silent and smooth autofocus and aperture operation for both still shots and video.
Sales Outline:
| Category | Product Name | SRP | Planed Ship Date |
| Interchangeable Lens | M.Zuiko Digital ED 30mm f3.5 Macro | $299.99 USD $399.99 CAD |
October 2016 |
Main Features:
With the highest image magnification of 1.25x (35mm equivalent: 2.5x) in its class1 and a minimum focusing distance of 95mm (14mm from the end of the lens), this macro lens is an affordable way to enter the world of high-quality macro photography. The minimum shooting field of 13.9 x 10.4mm allows users to magnify and capture minute details like never before.
High-magnification macro photography is prone to motion blur caused by movement of the camera. When this lens is paired with the advanced in-camera image stabilization of OM-D and PEN camera bodies, motion blur is virtually eliminated.
This macro lens is designed to be compact and lightweight while offering outstanding optical performance, making macro photography enjoyable for photographers of all skill levels. DSA2 and EDA3 lenses are utilized to provide high resolution and a maximum image magnification of 2.5x4. The optical design minimizes vignetting, even at close distances, and the seven-blade circular aperture creates beautiful bokeh beyond the plane of focus.
The lens is equipped with a MSC (movie and still compatible) mechanism, which makes autofocus speed for still images and video faster and quieter. By designing the focusing lens group to be small and lightweight, autofocus speed is improved by 20 to 30 percent over previous Olympus macro lenses. High-speed AF enables users to perfectly capture precise moments, even when shooting macro subjects. This lens utilizes an internal focusing system, eliminating the worry of accidentally touching the subject since the length of the lens does not change while focusing.
Lens Accessories:
Lens Cap, LC-46 (bundled)
Protective Filter, PRF-D46 PRO
This ultra-lightweight, thin protective filter with a diameter of φ46mm is finished with multicoating to protect the lens from scratches. Because the lens coating is transparent and colorless, it does not affect visible light.
Lens Case, LSC-0811
This pouch-style lens case protects lenses with three-layer construction. It may be used to store the M.Zuiko Digital ED 30mm F3.5 Macro with the lens cap and protective filter attached.
Focus Gear, PPZR-EP07
This specialized focus gear for the M.Zuiko Digital ED 30mm f3.5 Macro works with a compatible Olympus underwater camera housing5. It enables fine-tuning of manual focus during underwater shooting.
Antireflective Ring, POSR-EP11
This is an antireflective ring specialized for the M.Zuiko Digital ED 30mm f3.5 Macro. When using it with an underwater camera housing5 it helps prevent reflections during underwater macro shooting.
Sales Outline for Accessories:
| Product Name | SRP | Launch Date |
| Protective Filter, PRF-D46 PRO | $66.99 USD $66.99 CAD |
Now on sale |
| Lens Case, LSC-0811 | $26.99 USD $26.99 CAD |
|
| Front Lens Cap, LC-46 (bundled) | $7.99 USD $7.99 CAD |
|
| Focus Gear, PPZR-EP07 | $31.99 USD $40.99 CAD |
October 2016 |
| Anti-reflective Ring, POSR-EP11 | $24.99 USD $32.99 CAD |
M.Zuiko Digital ED 30mm f3.5 Macro Specifications:
| Focal Length | 30mm (35mm equivalent: 60mm) |
| Lens Construction | 6 groups, 7 elements (1 DSA, 1 EDA, and 1 aspherical lens) |
| Splashproof construction | Not applicable |
| Angle of View | 40° |
| Closest focusing distance | 0.095 m |
| Maximum Image Magnification | 1.25x (35mm equivalent: 2.5x) |
| Closest shooting field | 13.9x10.4mm |
| Number of diaphragm blades | 7 (circular aperture diaphragm) |
| Maximum Aperture | f3.5 |
| Minimum Aperture | f22 |
| Filter Size | φ46mm |
| Dimensions | φ57×60mm |
| Weight | 128g |
| Box Contents | Lens Cap LC-46, Lens Rear Cap LR-2, instruction manual, warranty card |
U.S. Pricing and Availability:
The M.Zuiko Digital ED 30mm f3.5 Macro lens will be available in black beginning in October 2016 with an estimated street price of $299.99 USD and $399.99 CAD. For a complete list of specifications, visit the Olympus website: http://www.getolympus.com/lenses/m-zuiko-ed-30mm-f3-5-macro.html
Journalists interested in more information, review units and high-resolution images of the M.Zuiko Digital ED 30mm f3.5 Macro lens should contact Colin Brown, MullenLowe Public Relations, colin.brown@mullenlowe.com, 617-226-9749, or Jennifer Colucci, Olympus America Inc., jennifer.colucci@olympus.com, 484-896-5719, or visit the Olympus website: http://asset.olympusamerica.com/login.
ABOUT OLYMPUS AMERICA INC.
Olympus America Inc. is a leading provider of digital imaging and audio technology solutions, noted for its precision optics and groundbreaking technologies.
For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:
For more information about Olympus and our award-winning products, please visit getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, Tumblr, YouTube, Pinterest, Instagram and Flickr.
Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.
All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.
Copyright © 2016 Olympus America Inc.