High Performance Features Simplified with easy Mode and Premium Auto

Las Vegas, NV, January 9, 2012 – Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the release of four new models to the EXILIM® family of digital cameras: the EX-ZS150, EX-ZS20, EX-ZS12, and EX-ZS6. These compact cameras feature a powerful zoom lens and 16.1 effective megapixels and provide high-performance features that are typically not available in entry level digital cameras.

The four new models have dedicated buttons for the basic digital camera operations of capturing, reviewing, and deleting images. They also feature the “easy Mode” interface, which clearly displays frequently used functions with large lettering and icons. By following instructions from the on-screen guide, users can take photos with the optimal photographic settings. Also, by merely pointing the camera at a subject, the new models automatically focus on the face of the subject or on the landscape. Once the focus frame turns green, the user just presses the shutter button, and a sharply focused image is captured. The new EXILIM cameras are designed to be easy for everyone to operate, even novices.
Meanwhile, the EX-ZS12 and EX-ZS6 are equipped with a 26mm wide-angle lens and a 5x optical zoom. The EX-ZS12 features a slim, stainless-steel body for a high-quality look.

“Casio’s latest introductions continue to offer today’s consumers the very best digital imaging has to offer,” said Shigenori Itoh, Chairman and CEO of Casio America. “With their high-performance features and array of shooting modes, these new cameras will deliver an overall digital imaging experience that’s far from entry-level.”

All four models come in a wide variety of colors and offer BEST SHOT Mode, which optimizes photo settings when the user selects the type of scene about to be photographed. Every BEST SHOT Mode was designed to help users capture the best images possible of a wide range of subjects in just about any environment. Users will also benefit from helpful images and descriptions which accompany each mode and give a detailed explanation of when to use them and what each will provide in regard to results. The new EXILIM models also offer a self-portrait function that automatically takes a beautiful shot when the camera detects the user's face and focuses on it. What’s more is that each camera is also capable of HD movie recording (1280 x 720) for stunning clips.

The EX-ZS12 will be available in Black, Silver, Red and Blue and will ship in April for $139.99.