SONY® INTRODUCES FIRST FULL-FRAME E-MOUNT LENSES
by Communications 10/15/2013
Five Premium Full-Frame E-mount Lenses from Sony, Carl Zeiss® and G Lens; Mount Adapters for new A7 and A7R Cameras and new A-mount Zoom Lens



SAN DIEGO, Oct. 15, 2013 – Sony is announcing five new full-frame E-mount lenses and a set of innovative new mount adapters designed to complement Sony’s new A7R and A7 full-frame mirrorless cameras. The ever-growing family of E-mount interchangeable lenses now totals 22 different models from Sony, Carl Zeiss and G lenses, giving shooters an impressive selection of creative tools to enhance their photographic world.

The new lens line-up features three advanced models from Carl Zeiss including two prime lenses – - a Sonnar T* 55mm F1.8 ZA and Sonnar T* 35mm F2.8 ZA model – as well as a Vario Tessar T* 24-70mm F4 ZA OSS mid-range zoom. Additionally, there is a Sony 28-70mm F3.5-F5.6 OSS zoom lens and two premium zoom lenses from G Lens – a 70-200mm F4 telephoto zoom for E-mount and a 70-200 F4 telephoto zoom for A-mount.

In addition to the A7 and A7R full-frame cameras, the new lenses fit any of the existing E-mount cameras including Sony’s acclaimed NEX-6 and NEX-7 models.

The new LA-EA4 mount adapter adds compatibility for Sony’s existing line of A-mount lenses as well as the focusing speed and power of Sony’s innovative Translucent Mirror Technology to the new A7 and A7R cameras.

G Lens 70-200mm F2.8 G SSM II Telephoto Zoom Lens (model SAL70200GM2)

The newest addition to Sony’s A-mount family, this evolved ‘Mark 2’ version of the coveted 70-200mm F2.8 G Lens is an ideal choice for portraiture, sports and wildlife and more.

This premier-quality telephoto zoom offers an extremely bright F2.8 maximum aperture for excellent light-gathering at all focal lengths. Now approx. 4x faster than the preceding model, super-quiet autofocus now offers improved AF tracking of moving subjects compared with its predecessor. Optical performance is further enhanced with addition of Sony’s proprietary Nano AR Coating that suppresses internal reflections for outstanding clarity contrast, from bright highlights to deepest blacks.