The rugged GE DV1 handheld 1080p Video camera answers the need for socially connected, digital video enthusiasts and photographers alike.

DIGITAL EXPERIENCE! AT CES, LAS VEGAS, Jan. 5, 2010 – General Imaging (GIC), the exclusive worldwide licensee of GE Digital Cameras, is expanding its offerings with the all new GE DV1, the first GE‐branded handheld, HD digital video camera. The colorful, pocket‐sized and waterproof GE DV1 features a convenient, built‐in flip out USB plug for instantly connecting and uploading HD videos and photos to share. With full HD 1080p movie recording capabilities combined with a highly durable exterior, the DV1 is not only waterproof to 16 feet, but shockproof and dustproof which makes this video camera perfect for consumers to take anywhere.

“We’re very excited to expand the GE camera line with our first full 1080p HD, handheld video camera,” said Paul Meyhoefer, vice president of marketing and product planning, GIC. “With the rapid growth of social media, we understand the importance of documenting and sharing life’s moments in video online and at home with friends and family. The DV1 helps accomplish that, while giving consumers all the latest, convenient features they’ve come to expect from GE digital cameras .”

The DV1 has many features that make it the ideal grab‐and‐go video camera for every household:

• Rugged and durable design – The DV1 is part of GE’s active series with a camera body designed for simple one‐hand operation. Its waterproof up to 16 feet, shockproof up to five feet, and also dust proof, another added benefit for those on the go.
• USB connection – A built‐in USB arm flips out, making it simple to upload and share photos and 1080p videos on any computer instantly, without complicated software, accessories or cords.
• HD recording and viewing – The DV1 records in high‐definition 1080p quality video with the touch of a button. The built‐in HDMI jack offers full HD output and easy connection to HD‐compatible TVs.
• Advanced camera features – Optical Image Stabilization compensates for unwanted camera movement when capturing video, while Face Detection technology optimizes and provides the best possible shots of those in the videos and photos. A host of other video and photo modes give you the perfect shot whether under water, or in various lighting and action conditions.
• Internal battery – The built‐in Lithium Ion battery provides up to 80 minutes of continuous video recording and can be charged via computer through USB connection or a traditional outlet via the supplied adapter.
• SD and SDHC compatible – The DV1 supports SD and SDHC memory cards up to 32GB of capacity.
• Crisp LCD monitor – The 2.5” LCD monitor features Automatic Brightness Adjustment and ensures you can see maximum details on the screen, whether indoors, in bright sunlight or at night.

The DV1 is latest addition to the GE Active Series of cameras, and is now available in 5 bright colors including: lime green, aqua blue, citrus orange, red velvet and graphite gray, at various online and in‐store retailers for a suggested retail price of $129.99. For more details on the DV1, please visit www.general‐imaging.com/us/.