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LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging, today announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon's new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera. For the young enthusiast learning photography or the adult looking to learn more, Canon's new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings, a great hands-on learning tool. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera's Scene Intelligent Auto mode, the most intuitive automatic camera mode available in a Canon Rebel camera to date, providing complete scene analysis and optimized settings. One of the most sought-after and requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon's three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots. Comfortable, lightweight and affordable, Canon's new EOS Rebel T3 is a great camera to welcome users to the world of DSLR photography.
"Everyone today is a photographer, and for those looking to capture stunning images and do more with photography, Canon has introduced the EOS Rebel T3i and T3, offering the right balance of high-end features and easy-to-use guidance at a great price. So regardless of experience level or budget, there is a Canon Rebel camera suited to a user's needs and lifestyle," stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.
Boasting Canon's EOS HD video capture, 18-megapixel resolution, a three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent Auto, new Video Snapshot technology and new Feature Guide instruction, the EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up to a DSLR. Canon's new EOS Rebel T3 DSLR camera offers users a small, lightweight interchangeable lens camera with fun options. The Rebel T3 features HD movie capture, 12-megapixel resolution and Canon's new informative Feature Guide, to help educate and instruct users as they capture great images, along with the inherent speed and low-light image quality of a Canon DSLR camera. Both new Rebel models are compatible with Canon's complete line of more than 60 Canon EF and EF-S lenses.
Canon has also included a new EOS Feature Guide on both new Rebel cameras with an enhanced Quick Settings Screen that now includes detailed descriptions of camera settings. The EOS Feature Guide is designed to help first-time users and beginning enthusiasts better understand each camera setting with descriptions and guided recommendations for when to utilize certain settings. Along with an explanation of camera settings and modes, the Feature Guide includes easy-to-understand directions of how to use particular settings such as aperture adjustment in Canon's Creative Auto mode:
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Screenshot of EOS Feature Guide for aperture adjustment in Creative Auto Mode.
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Canon helps beginners get more creative with photography by letting even the most entry-level novice make camera adjustments with easy to understand setting options. In automatic shooting modes such as Portrait, Landscape, Close-up, Action and Night Scene, Canon users can access a quick menu screen to make adjustments as per the scene's ambience. When shooting in one of Canon's "Basic Zones" users can make adjustments as per the scene's lighting or scene type. An easy-to-read menu lets you select an ambience setting from Vivid, Soft, Warm, Intense, Cool, Brighter, Darker to Monochrome, while a Lighting setting allows users to select from Daylight, Shade, Cloudy, Tungsten light, Fluorescent light or Sunset.
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Screenshot example of Canon's ambience setting adjustment while shooting in the Portrait mode.
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Canon is happy to introduce a chic camera for beginners to ease into the exciting world of DSLR photography and videography; the new EOS Rebel T3 Digital SLR camera. The Rebel T3 is designed to be the camera that can be expertly handled by anyone and allows great-looking photos to be taken with ease and style. The Rebel T3 is excellent in low-light shooting situations and simple to handle and operate.
Putting big imaging power in a small body, the new EOS Rebel T3 DSLR features a 12.2-megapixel Canon CMOS image sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. With individual pixels measuring roughly 10x larger than a pixel from a point-and-shoot camera sensor, the Rebel T3 is able to absorb more light with less noise, making it ideal for capturing high-quality images in dimly lit situations. The increased efficiencies in gathering light also make the camera better suited to freeze fast-moving objects such as capturing images of children at play at speeds up to 3-frames per second. Compatible with SD, SDHC or new extended capacity SDXC memory cards, the Rebel T3 also shoots 1280x720 HD movies for amazing image quality for both stills and video. The Canon Rebel T3 features an ISO range from 100-6400 for capturing beautiful images in various light settings while also including a built-in pop-up flash. Designed for easy operation through the camera's mode dial, users can go from taking great still images to great video quickly and easily, with simple to understand icons and buttons.
The Canon EOS Rebel T3 Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of March, and will be offered in a kit with Canon's new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.