The Photo / Movie Hybrid Super Zoom
Compact Digital Camera DMC-ZS7 (TZ10)
25mm Ultra Wide-Angle Powerful 12x Optical Zoom LEICA DC Lens*
Featuring Intelligent Resolution Technology and Built-in GPS
*35mm film camera equivalent: 25-300mm
Panasonic today introduced the LUMIX DMC-ZS7 (TZ10) as the newest member of its acclaimed ZS (TZ) series that has won worldwide popularity. With the AVCHD Lite HD movie recording capability, 25mm ultra wide-angle and powerful 12x optical zoom lens is packed into the compact body to cover virtually any shooting situations. This 12.1-megapixel powerhouse performer ZS7 (TZ10) further advanced to comprehend attractive features including the Intelligent Resolution technology as well as the built-in GPS (Global Positioning System) unit and manual exposure. An abundant of functions for both photo and movie recording are organized in the well-considered operational command including an independent movie recording button achieving smooth, easy operation in both recording modes.
The new image processing technology "Intelligent Resolution" is incorporated in the Venus Engine HD II for ZS7 (TZ10). By detecting the signals whether they are at edges of the subject, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine details.
Panasonic's iA (Intelligent Auto) mode — a hallmark of LUMIX cameras — includes POWER O.I.S. (Optical Image Stabilizer) which features double the repression power compared to the conventional image stabilization system, MEGA O.I.S. The hand-shake, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is effectively compensated by the new POWER O.I.S. to enjoy blur-free photography. The iA mode is also available in movie recording mode. It automatically selects the most suitable Scene mode and helps to correct handshake, focus and brightness problems — making the iA mode your one-stop solution to capture beautiful still and motion images.
On the other hand, manual control of shutter speed and aperture is available with A/S/M mode for advanced users to choose to enjoy the creativeness of photography.
Now the GPS is finally built-in the world-renowned travel companion ZS7 (TZ10) not only just to record the latitude and longitude but also to display the location information real-time while shooting or playing back the images with the information to increase the fun of travel photography.
The ZS7 (TZ10) features a 3-inch, high resolution 460,000-dot Intelligent LCD with a wide-viewing angle and AR (Anti-Reflection) coating, boasting excellent visibility during recording and playing back the photos and movies.
Despite of the pocket-sized compact body, the truly "hybrid", versatile digital camera DMC-ZS7 (TZ10) will surely satisfy every user at any level of photography with its ultimate performance and offer a rich experience like never before.
*The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The "AVCHD Lite" is a subset of the "AVCHD format" for HD digital video cameras with HD video recording restricted to 720P. The new "AVCHD Lite" logo and the "AVCHD Lite" license are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.
*The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.
*AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.
1. 25mm Ultra Wide-Angle LEICA DC Lens with 12x Optical Zoom for Ultimate Versatility in Both Photo and Movie Recording
The ZS7 (TZ10) features a high-quality LEICA DC VARIO ELMAR 25mm ultra wide-angle lens with a 12x optical zoom. A lens like this, with a range from 25mm to 300mm*, is almost inconceivable in such a small, lightweight camera. Comprising 10 elements in 8 groups, including 2 ED lenses and 2 aspherical lenses with 3 aspherical surfaces, and utilizing new lens material in its design, this advanced lens unit realizes the outstandingly slim and compact body while passing Leica's stringent standards to deliver exceptional optical performance. Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the ZS7 (TZ10) which extends the zoom ratio by approx. 1.3x maintaining the picture quality even combining a digital zoom. This means the 12x optical can virtually extend to 16x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 23.4x (at 3-megapixel resolution) by using the center part of the large CCD to bring subjects even closer.
The ZS7 (TZ10) has a 14.5-megapixel CCD and shoots with up to 12.1-megapixel resolution. This is because the CCD on the ZS7 (TZ10) is multi-aspect that can reproduce images shot with the lens set from 25mm to 300mm in any of three aspect ratios — 4:3, 3:2 or 16:9 — so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting.
*Equivalent to 35mm camera
2. Intelligent Resolution Technology Compiled in the New Venus Engine HD II Assures High Picture Quality for Both Photo and Movie
The high-speed, high-performance Venus Engine HD has been re-engineered to compile the new image processing technology "Intelligent Resolution". It enables the recording of beautiful photo and high-definition movie with higher quality signal processing.
With the Intelligent Resolution technology, 3 areas — outlines, detailed texture areas and soft gradation areas are automatically detected. The outline parts are enhanced effectively to give edges more clearness while giving a moderate accentuation to the texture areas to look more finely detailed. To the soft gradation part, superior noise reduction system of the Venus Engine HD II is applied to make it smoother. Apart from the uniform enhancement of sharpness, the innovative technology Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way for it. As a result, images are naturally clear and crisp in both photo and movie recording.
The Intelligent Resolution technology also realizes the Intelligent Zoom, which virtually extends the optical zoom ratio to its approx. 1.3x equivalent maintaining the picture quality even combining the digital zoom. Details of an image in high sensitivity recording tends to be lost in the noise reduction process; however, the Intelligent Resolution works to keep them.
At the same time, the multi-task image-processing engine Venus Engine HD II supports a super-fast response time. The shutter release time lag is as short as approx. 0.006 second and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF (Auto Focus) that lets you lock on the subject minimum in approx. 0.35 (wide-end) / 0.41 (tele-end) second* and the short startup time of approx. 1.28 second. The high performance Venus Engine HD II is also energy efficient to feature an extended battery life up to 300 shots (CIPA) per a single charge.
*Using 1-area AF.
3. Take Motion Picture Recording to the Next-Level with New Generation AVCHD Lite and iA (Intelligent Auto) Mode
In addition to Motion JPEG images, the DMC-ZS7 (TZ10) can record high-definition motion picture in AVCHD Lite. It features almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is greatly enhanced thanks to the newly added Intelligent Resolution technology. The ZS7 (TZ10) also features Dolby Digital Stereo Creator to record high quality audio, so you can match the beautiful motion images with outstanding stereo sound.
Now on the ZS7 (TZ10), the popular iA (Intelligent Auto) is also available in motion image recording. Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom. Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion on it, so it always turns out beautiful. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. And Intelligent Scene Selector automatically switches between Normal, Portrait, Macro, Scenery, and Low Light modes according to the situation to optimize visual quality.
The powerful 12x optical zoom is available in movie recording with the mechanism designed to minimize the noise of auto focusing or zooming. The GPS and corresponding location information can also be embedded in the video clips. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can cut out a clear still image from a movie in the camera thanks to the Intelligent Resolution technology. A Wind Cut function is also available to block out most of the noise from background wind.
Still or motion images recorded in AVCHD Lite on SD Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your contents. Alternatively, you can use an optional mini HDMI cable to output the still and motion images you took from the ZS7 (TZ10) directly to the TV for VIERA Link. You can take maximum advantage of LUMIX camera's playback functions including the slideshow in which both still and motion images are integrated in the timeline, category playback according to the scene mode you used or calendar display and so on. All control is possible using only the TV's remote control.
In addition, with the included software PHOTOfunSTUDIO 5.1 HD Edition, it is easy to view and edit your recorded contents. You may also choose to upload your videos to YouTube or burn them to a DVD disc for archiving.
*Motion pictures can be recorded continuously for up to 29 min 59 sec in some countries.
*Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen.
*AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played from a device that does not support the AVCHD standard.

·Use a card with SD Speed Class with "Class 4" or higher when recording motion pictures in [AVCHD Lite]. Also, use a card with SD Speed Class with "Class 6" or higher when recording motion pictures in [MOTION JPEG].
*SD Speed Class is the speed standard regarding continuous writing.
4. The iA (Intelligent Auto) Mode Further Evolved with POWER O.I.S. (Optical Image Stabilizer) and Intelligent Resolution Technology
Panasonic incorporated the iA (Intelligent Auto) mode in pursuit of the ultimate ease of operation and the reduction of misshots. In the iA mode the camera does all the work, leaving you free to compose shots and capture moments. Just press, aim and shoot. This mode is now further advanced with the inclusion of further advanced image stabilization system, POWER O.I.S. and Intelligent Resolution technology for DMC-ZS7 (TZ10).
Taking advantage of Panasonic's accumulated optical technologies, MEGA O.I.S. (Optical Image Stabilizer) has been incorporated into LUMIX cameras from the early stage of digital camera development. MEGA O.I.S. has evolved into the POWER O.I.S. on the DMC-ZS7 (TZ10), with a great performance improvement — twice the shake suppression capability of the predecessor ZS3 (TZ7).
The hand-shake component, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is recognized as a low-frequency vibration, for which the new POWER O.I.S. is particularly effective. This greatly improves the quality of shots taken at night or indoors where a flash cannot be used, or where the photographer doesn't want to use a flash because it would spoil the mood. It captures beautiful photos in situations that previously resulted in blurring.
The DMC-ZS7 (TZ10) features the Face Recognition, a function that is popular in the previous ZS3 (TZ7), with several upgrades. Three face images can be registered for each person, to raise the detection accuracy. And when the angle of view is changed horizontally, the name display also rotates for easier reading. The Intelligent Scene Selector, which automatically selects whichever of 6 Scene modes — Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset — that best suits the shooting situation.
In addition, the newly incorporated Intelligent Resolution technology is always activated in the iA mode which results in the clearer and higher picture quality in every photo and movie with extended zoom range with the Intelligent Zoom equivalent to 16x optical zoom.
Once you enter the iA mode, these functions happen automatically together with other powerful shooting-assist functions — AF Tracking, Intelligent ISO Control and Intelligent Exposure — so you can shoot without the bother of adjusting settings every time conditions change. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The new Happy mode, a color mode option in the iA mode, optimizes color, saturation and brightness to make both photo and movie more vivid and true to the color of the scene you memorized.
5. Built-in GPS Function Expands Fun of Both Photography and Travel
The ZS (TZ) series camera is acclaimed as an excellent travel companion because of a wide shooting range and hybrid recording capability of high quality photo and movie. The new ZS7 (TZ10) further enhances its value by adding a built-in GPS unit into the camera.
The location data where the photo was taken is embedded with its latitude and longitude is automatically in the EXIF data. These geo-tagged images can be pinpointed on the maps of social media internet maps to be shared with your friends and families. Plus, the ZS7 (TZ10) also shows the name of the county, state, city, and landmarks using the internal data to give users real-time information of the place when taking photos to add fun of photo shooting during travel. The area information covers 173 countries or regions for global use. Plus, more than 500,000 of landmark information covers 73 countries or regions. The photos and movies with the location names are automatically sorted in the virtual folder alphabetically in the camera allowing quick reach. You can also refer to the location names via the included software PHOTOfunSTUDIO HD Edition Ver.5.1. It is also easy to sort or search images by the location names. Internal clock of the camera is automatically adjusted to the local time of the place where the camera is, so you do not have to set the clock manually whether you go abroad or come back home.

© 2009 NAVTEQ All rights reserved.
This service uses POI (Points Of Interest) of ZENRIN CO., LTD.

"POWERED BY ZENRIN" is a trademark of ZENRIN CO., LTD. ©2010 ZENRIN CO., LTD. All rights reserved.
·GPS may not work in China or in the border regions of countries neighboring China.
·Depending on the locations, it may not be possible to correctly receive the signals from the GPS satellites. In such cases, positioning may not be possible, or significant positioning discrepancy may occur.
6. Expressive Performance Goes Beyond with Manual Exposure
Although the ZS7 (TZ10) with the iA mode is the camera for every stage of users to be able to take beautiful shots with, it also features manual control for advanced expressive photo shooting. It has A (Aperture Priority) / S (Shutter Speed Priority) / M (Manual Exposure) modes for step up users to enjoy the creative shots depending on the subject or the scene by controlling the shutter speed and aperture. Each of these modes and the iA mode can be quickly set by the mode dial on the top of the camera unit.
7. A 3.0-inch, Super High Resolution 460,000-dot Intelligent LCD for Easy Viewing
The ZS7 (TZ10) is equipped with a 3.0-inch, super high resolution 460,000-dot Intelligent LCD with a wide-viewing angle and AR (Anti-Reflection) coating. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.
8. Other Versatile Functions Adding to the Photographic Enjoyment
LUMIX functions continue to evolve. Scene modes, which are optimized for a variety of still-image shooting situations, are now available for motion images as well. Thanks to a rich variety of 28 scene modes for still image and 18 for motion image (Portrait, Soft Skin, Transform, Self Portrait, Scenery, Low Light, Food, Party, Candle Light, Sunset, Beach, Snow, Aerial, High Sensitivity, Pin Hole, Film Grain, High Dynamic and Underwater), capturing beautiful videos is effortless with the ZS7 (TZ10).
The High Dynamic mode is newly added to the existing Scene modes. This mode helps to capture a scene with moderate exposure, even though the scene contains both bright and dark area together. The user can select any of three options, Standard, Art, or B/W, depending on the desired effect and personal taste to make the photo look natural to artistic.
The optional marine case (DMW-MCTZ10) is available for underwater photography taking advantage of an outstanding shooting range from 25mm to 300mm for both photo and movie.
In addition to the conventional SD/SDHC Memory Card, the DMC-ZS7 (TZ10) accepts the next-generation SD format, SDXC (SD eXtended Capacity), that features high potential in both capacity and data transfer speed. The DMC-ZS7 (TZ10) is compatible with Windows 7.
About Included Software PHOTOfunSTUDIO 5.1 HD Edition
The latest version of exciting software PHOTOfunSTUDIO 5.1 HD Edition comes bundled with DMC-ZS7 (TZ10). With quick start-up and fast read-in of images, the PHOTOfunSTUDIO 5.1 HD Edition makes it possible to sort and organize photos not only of those newly taken but also of those stored in your PC. The Face Recognition function that recognizes the faces in the picture to automatically sort the photos by the registered faces without picking out each photo one by one when you only want pictures of a specific person. The geo-tagged photos and movies taken with the ZS7 (TZ10) can be sorted by the places automatically. You can also enjoy slideshows with a variety of effects and use your iTunes music library as background music and burn it onto a DVD disc in MPEG2. Motion pictures can be uploaded directly to YouTube using the built-in YouTube uploader even in HD (High Definition) quality. It also lets you create a 360-degree rotation panorama file in MOV, which is especially easy if Panorama Assist mode in the camera is used. The software is of course compatible with the Windows 7.
Experience and feel the outstanding benefit of the PHOTOfunSTUDIO 5.1 HD Edition. It will surely allow you to view, edit and archive your captured photos and motion pictures with greater ease and fun.