FUJIFILM’S S2000HD TAKES HIGH DEF TO NEW HEIGHTS IN DIGITAL PHOTOGRAPHY

SLR-Style FinePix S2000HD Adds HD-Capabilities and Long Zoom to Powerful New Feature Set

Valhalla, NY, August 12, 2008 – FUJIFILM U.S.A. Inc. today announced the first model in its digital camera line-up to offer full High-Definition compatibility — the FinePix S2000HD.

Sporting a 10-MegaPixel 1/2.3" CCD, a powerful 15x wide-angle optical zoom (27.6mm-414mm equivalent) and an extra large 2.7" wide-view LCD, the FinePix S2000HD is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand.

HD Compatible

With the ability to capture still pictures in 10-MegaPixel resolution, and movies in HD quality 1280x720pixels, in a true widescreen 16:9 aspect ratio, the S2000HD will change the way people think about digital photography. The S2000HD, via a new signal processor, converts still images and movies in-camera into a HDTV signal output compatible with 1080i (interlaced) for still and 720p (progressive) for movies thus allowing the user to realize the full benefits of their home theater system for sharing all their special moments. An HDTV set is needed to display high-resolution images at their best, but images captured in the 4:3 aspect ratio of regular digital cameras become distorted when forced into the 16:9 ratio of an HDTV monitor. The FinePix S2000HD avoids this problem by being able to capture images in a 16:9 format, enabling distortion-free, full screen playback for the sharpest, clearest display possible. Combine this with Fujifilm's optional HD Accessory Kit, including wireless remote control that works with the shooting mode, and you maximize your HD experience.

Dual Image Stabilization

Dual Image Stabilization is a marriage of mechanical sensor shift stabilization, to steady the photographer's hand, with Fujifilm's Picture Stabilization Technology, which uses fast shutter speeds and ISO levels of up to ISO1600 at full resolution, or ISO6400 (at 5MP) for total anti-blur protection. As a result, an increase in clarity and sharpness is achieved, even in low light conditions.

Fujifilm's new FinePix S2000HD also offers the following useful features:

- Face Detection with Automatic Red Eye Removal: Face Detection operates by identifying and prioritizing up to 10 faces in a framed scene, and then adjusting the focus and exposure accordingly to ensure true, natural colors and clarity of human subjects in the picture, regardless of background. After a shot is captured each detected face is instantly checked for red eye; if it is found, it is corrected automatically, saving the time-consuming process of fixing it later.

- Manual Photographic Control: Photo enthusiasts and advanced photographers have total control with manual adjustment options for various camera settings including resolution, ISO, aperture, shutter speed and more.

- High Speed Continuous Shooting:It's OK to break the speed limit with high speed continuous shooting of up to 6.8fps (at 5MP) or 13.5fps (at 3MP) for 33 continuous frames..

- One-Touch 'Instant Zoom': The FinePix S2000HD features a new 'instant Zoom' one-touch that digitally adds 1.4x or 2.0x, and can convert from landscape to portrait orientation without having to turn the camera, to your digital zoom with one touch control..

- Zoom Bracketing: Another new feature that captures 3 shots automatically with one touch of the shutter at standard zoom, and with 1.4x and 2.0x digital multipliers. Combined with Face Detection, your subjects are automatically centered and red-eye corrected.

- 13 Pre-programmed Scene Modes: The FinePix S2000HD features 13 pre-programmed scene modes, plus 11 shooting modes on the mode dial, that offer a one-touch setting for almost any situation, including: Portrait, Sport, Landscape and Sunset to name a few.

- SD / SD-HC Compatible slot: The FinePix S2000HD utilizes Secure Digital (SD) and SD-High Capacity/SD-HC cards.

- Operates on 4xAA Batteries: The ultimate in convenience and accessibility, using AA batteries means in a pinch, more batteries are just moments away. Power consumption is minimized allowing you to get 300 shots from Alkaline batteries, 400 shots with NiMH Rechargeable batteries and up to 650 shots using Lithium batteries.

“With the rapidly increasing adoption of HDTV, consumers have changed how they use their digital photographs and movies. Fujifilm's superior image quality of the S2000HD enables the user to capture still images and shoot video in true HD and realize the benefit of superior image quality with their home entertainment system," said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “With the FinePix S2000HD, users are not only getting an affordable, long zoom digital camera with a powerful feature set but also the ability to realize the full benefits of their home theatre system."

The FinePix S2000HD will debut in September 2008 at a retail price of $299.95.

About FUJIFILM

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About FUJIFILM Corporation

FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

For more information, please contact:

Diane Rainey
FUJIFILM
914-789-8657
drainey@fujifilm.com


Michael Steavenson
Text 100 Public Relations
212-871-4080
michaels@text100.com




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FinePix S2000HD Digital Camera – Specifications*

Number of Effective Pixels	10.0 million pixels
CCD Sensor	1/2.3-inch CCD
Storage Media	Internal memory (Approx. 55MB) / SD memory card / SDHC memory card
File Formats	Still image : JPEG (Exif Ver 2.2 ) Movie: MPEG4 (ISO standard) / Audio: WAVE format, Monaural sound (Design rule for Camera File system compliant / DPOF-compatible)
Number of Recorded Pixels	Still image: 3,648 x 2,736 / 3,648 x 2,432 (3:2 format) / 3,648×2,056 (16:9 format)/2,592×1,944 / 2,048×1,536　/1,920×1,080 (16:9 format) / 1,600 x 1,200 / 640x480 pixels
Lens	Fujinon 15x Optical zoom lens, F3.5(Wide) - F5.4(Telephoto)
Lens Focal Length	f=5.0mm - 75.0 mm, Equivalent to 27.6- 414 mm on a 35mm camera
Digital Zoom	Approx. 5.7x (max.)
Aperture	F3.5- F7.0(Wide)，F5.4-7.0(Telephoto)
Focusing Distance (from lens surface)	Normal : Wide angle :Approx. 70cm/2.3 ft to infinity Telephoto :Approx. 2.5m / 8.2ft to infinity
	Macro: Wide angle: Approx. 10cm / 3.9 in. to 1m / 3.3 ft. Telephoto: Approx. 70cm / 2.3 ft to 3.5m / 11.5 ft.
	Super Macro: Approx. 1cm /0.4 in. to 30cm /1.0 ft.
Sensitivity	Auto /Auto (1600) / Auto (800) / Auto (400) / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 /3200 / 6400 (Standard Output Sensitivity) * ISO3200/6400 : 5M pixels or lower (Number of recorded pixels)
Exposure Control	TTL 256-zones metering
Exposure Modes	Programmed AE, Shutter Priority AE, Manual
Shooting Modes	Mode dial :Auto, PS(Anti-Blur), Natural Light, Natural Light& with Flash, Zoom Bracketing, SP, P, S, M, C (Custom setting position), Movie SP : Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text, Auction
Shutter Speed	(AUTO mode) 1/4 sec. To 1/1000 sec., (All other mode) 4 sec. to 1/1000 sec.
Continuous Shooting	Top-3 (max. 1.1 frames/sec) Top-33, High-Speed (max 6.8 frames/sec, 5M pixels or lower Top-33, Ultra High Speed (max. 13.5 frames/sec, 3M pixels or lower) Long-period (max. 0.5 frames/sec)
Focus	Auto focus ( Area, Multi, Center) / Continuous AF / Manual focus, AF assist illuminator available
White Balance	Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom
Self-timer	Approx. 10 sec./ 2 sec. delay
Flash	Auto flash Effective range: (ISO AUTO) : Normal: Wide: approx. 50cm / 1.6 ft. to 6.4m / 21.0ft. Telephoto: approx. 50cm / 1.6 ft. to 4.1m / 13.5 ft. Macro: approx. 70cm / 2.3 ft. to 3.0m / 9.8 ft.
	Flash modes: Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Electronic Viewfinder	0.2-inch, approx. 200,000 dots FLCD monitor (R/G/B colors are displayed in a single dot), Approx. 97% coverage, 60fps
LCD Monitor	2.7-inch, approx. 230,000 dots, low-temperature polysilicon TFT color LCD monitor, Approx. 97% coverage, 60fps
Movie Recording	1280 x 720 pixels(HD), (Max recording time : 15 min.) / 640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. With monaural sound, With Electronic Image Stabilization * Optical zoom function can be selectable during movie recording.
Photography Functions	Zoom Bracketing, Instant Zoom, Face detection (with Auto red-eye removal), High speed shooting, Best framing, Post shot assist windows, Frame No. memory, Histograms , Silent mode
Playback Functions	Face detection (with Red-eye removal), Slide show, Scrap book view slide show, Trimming, Multi-frame playback (with Micro thumbnail), Sorting by date, Image rotate, Voice memo, Histograms (Highlight warning)
Video Out	HD OUT, NTSC / PAL selectable
Digital Input/ Output	USB 2.0 High-speed
Power Supply	4xAA type alkaline batteries(included) / 4xAA type Ni-MH rechargeable batteries(sold separately) / 4xAA type lithium batteries (sold separately) / DC coupler CP-04 with AC power adapter AC-5VX(sold separately)
Dimensions	111.0(W)×78.9(H)×75.7(D) mm/4.4(W)×3.1(H)×3.0(D) in. (excluding accessories and attachments)
Weight	Approx. 386g / 13.0 oz. (excluding accessories, battery and memory card)
Accessories Included	4xAA type alkaline batteries, Shoulder strap, Lens cap, Lens cap cord, A/V cable, USB cable, CD-ROM: FinePix Viewer, CD-ROM (Owner's manual), Basic manual
Optional Accesories	xD-Picture Card™: 256MB, 512MB, 1GB, 2GB Li-ion battery NP-50, Battery charger BC-50, DC coupler CP-50, AC power adapter AC-5VX, PC card adapter DPC-AD, Compact Flash™ card adapter DPC-CF
Guide to the number of available frames for battery operation	Alkaline batteries: Approx. 300 frames Ni-MH rechargeable batteries: Approx 400 frames Lithium batteries: Approx. 650 frames

* Specifications subject to change without notice.