The downside to HTML emails is that occasionally the images dont load, which could provide your email a spam-like appearance. Even though they do load, theres no guarantee they'll look right after it is sent over. E-mailing a sample HTML email to yourself can help you ascertain what it is likely to look like, though be aware that just as with any other web site, HTML e-mails load differently based on the browser which is used.
Should you'd like to make sure that your email will appear proper, you've got the possibility of sending it as text-only. Text-only emails do not contain images or clickable links. They nearly always come out looking okay. But, the disadvantage to text-based e-mails is the fact that you really do not have the opportunity to incorporate a clickable link. Readers would need to copy and paste the web link to their browser so that you can visit your website. If your offer is extremely interesting to them, they'll go on and take that additional step, but its still inconvenient, even if its for literally one second. The exact techniques is going to be discussed shortly.
Figure 3: An HTML e-mail that did not load properly
Once you have determined whether you are going to compose an HTML versus a text-based one, you're prepared to start thinking by what may be considered the main component of your email: the headline or subject line. The headline is the thing that determines whether or not your e-mail will get read. Headlines that are not attention-grabbing and/or those who look spammy will result in your e-mail being thrown away in your subscribers on-line trash bin. Examples of spammy e-mail headlines are those that attempt to deceive the reader into opening them. The spammer frequently makes the reader think they are a buddy responding through the usage of RE: (which is short for seeing). They might also use headlines like: Focus: Important Information Regarding Your Account to get the reader believe the e-mail is from a legitimate service they can be a part of. Other spam emails make the reader believe theyve won or received something when they really didnt. Worse, the reader could even report you for spam, irrespective of whether or not they were on your e-mail list.
