do as the Romans do...
Starbucks seems to have taken this proverb to heart, by putting a pair of "shisa" guardian lions in front of their shop (on this image you can only see the right one).
I haven't yet found anything that is "Lyonnais" in what they do in Lyon. But amazingly, the place is always packed, while their coffee is crap and their concept of take away cups is against any kind of green behavior...