In 1993 with Edwin Frazee’s desire to retire, Paul Ecke Jr. formed a joint venture with grower Mellano and Company to concentrate on growing beautiful flowers for the whole world to enjoy. Paul Ecke Jr. looked at tourism as an important way to keep the ranunculus fields financially viable. The stage was set for the enduring preservation and promotion of this enchanting cultural emblem of Carlsbad. Hence, The Flower Fields at Carlsbad Ranch® was born!
Today, The Flower Fields® represents the perfect synthesis of a robust working ranch and regional tourist attraction. Ample parking, a gift center, special events, and tours provide easy access, historical information, and floral products to over 125,000 visitors each year.